Key Account Manager

East African Breweries PLC (EABL) is East Africa’s leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and adult non-alcoholic drinks (ANADs), reaffirming our standing as a total adult beverage (TAB) company.

EABL has extensive operations in Kenya, Uganda and Tanzania with breweries, distilleries, support industries and a distribution network across the region. It also runs a growing export operations business within and outside of the wider Eastern Africa region. The group’s diversity is an important factor in delivering the highest quality brands to East African consumers and long-term value to East African investors.

EABL operates within a multi-cultural, multinational, multi-currency environment, dealing with various regulatory, tax and compliance requirements

EABL is a Public Listed Company (Plc) listed on the Securities/Stock Exchange in Kenya, Uganda and Tanzania.

Purpose of Role

The Key Accounts Manager is responsible to manage the delivery of NSV, HLS and EUs for all the take home business channels, Supermarkets & Convenient Stores, Petro -marts, Duty Free, Hotels, Clubs & style bars, and to manage the development and execution of Key Accounts’ Business plans (JUCPs), to achieve mutually defined objectives, profits/NSV and brand growth targets. The role holder will also drive the development of KA on Trade Channel

Top Accountabilities

PLANNING

• Developing Business Plans with Key Accounts/ with KPIs increasing our RTM value chain and working to drive both volume “Push and “Pull” within both Supermarkets & Consumers.
• To define and deliver stretching Off Trade business plans and the strategy for their implementation around a total alcohol, one portfolio approach·
• Identify emerging off trade trends and insights and develop activity plans for Key Accounts level and innovatively implement at retail.
• Develop CDOS plans and activities matching brands with opportunities (one portfolio beer & spirits
• Ensure compliance with safety requirements at the work environment

ON TRADE

• Building positive relationships with TLA & RLA customers partners and working with customers to develop and implement activities against growth drivers in the Reserve strategy.
• Driving the highest standards of execution for the brand(s) in the trade.
• Ensuring excellence in the execution commercial, and activations.
• Management and implementation of sales drivers namely Quality, Visibility, Distribution, Promotion, Pricing, Persuasion and PR (QDVP4) in outlets both on and off trade.
• Support the implementation of capability and advocacy programs.
• Be the key brand consult for Marketing in developing and driving trade activity to ensure brand objectives are met.

Qualifications

Qualifications and Experience Required

A bachelor’s degree or equivalent in business administration or related field

Experience

At least 4 years’ experience with 2 years as Area Business Partner or Customer Relationship Representation

Diversity Statement

Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to build the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

Worker Type

Regular

Primary Location:

Arusha

Additional Locations :

Job Posting Start Date

2026-05-26