Mazaher Hussein

TUI BLUE Bahari Zanzibar 2024-03-11 - Strategic Digital Storytelling: Spearheaded the development and implementation of a comprehensive digital guest experience strategy, leveraging high-quality multimedia content to tell the resort's brand story. This initiative enhanced the pre-arrival journey and is a key contributor to maintaining a +90% guest satisfaction score (GSAT) for brand perception. Project Leadership & Asset Creation: Led the end-to-end production of flagship content projects, including the Resort Walkthrough and Villa Experience videos. These assets are now the primary visual tools on the website and booking platforms, reducing pre-arrival inquiries by an estimated 15% and directly supporting sales conversions. Integrated Cross-Channel Management: Managed and grew the resort's digital footprint by orchestrating a consistent content strategy across LinkedIn, the website, and on-site branding. This effort increased social media engagement by 25% year-over-year and strengthened overall online presence and brand recall. Data-Driven Performance Optimization: Utilized Google Analytics and guest feedback mechanisms to track content performance and guest engagement metrics, continuously iterating on the strategy to improve ROI and align marketing efforts with business objectives.

The Mora & TUI BLUE Bahari 2024-09-17 - 2025-03-31 High-Profile Launch Leadership: Conceived and executed the full-scale media strategy for the official launch of The Mora Zanzibar. Directed a cross-functional team of 5 videographers and photographers to manage all branding, coverage, and content distribution for the event, which was inaugurated by the President of Zanzibar. Premium Media Placement: Secured premium media coverage of the President's opening speech and the launch event across 10+ major Tanzanian and travel industry news outlets, generating over 100,000 impressions and establishing the property's luxury positioning from its first day. Strategic Asset Development: Spearheaded the production of a suite of high-value marketing assets, including a comprehensive resort walkthrough and an immersive villa experience video. These assets were designed to showcase premium offerings and have become integral to the commercial strategy, used across all digital channels to drive direct bookings. Pilot Project Success: Successfully delivered this pilot project for the cluster, demonstrating the value of a centralized, strategic media function. The project's success laid the groundwork for the formalization of the marketing manager role I transitioned into.