Marketing Executive Technical

Company: Lumac Tanzania Enterprises Limited
Department: Marketing
Reports To: Creative Marketing Executive / HR Manager
Location: Mbezi Beach, Makonde, Dar es Salaam
Employment Type: Full-Time

Job Purpose

The Marketing Executive Technical is responsible for managing and optimizing Lumac Windows' digital marketing operations. The role oversees all technical digital channels, including website management, social media platforms, paid advertising campaigns, bulk SMS and email marketing, search engine optimization, and digital analytics. Working closely with the Creative Marketing Executive and Strategic Relationships Executive, the successful candidate will ensure all digital marketing activities are executed efficiently, measured accurately, and continuously improved to achieve business objectives.

Key Duties and Responsibilities

Social Media Management

• Manage and maintain the company's social media platforms, including Facebook, Instagram, TikTok, YouTube, and WhatsApp Business.
• Schedule and publish content according to the approved content calendar.
• Monitor comments, messages, mentions, and customer interactions across all platforms.
• Respond to customer enquiries promptly during working hours.
• Track and analyze social media performance, including reach, impressions, engagement rates, follower growth, and lead generation.
• Prepare regular reports on social media performance and recommendations for improvement.

Paid Digital Advertising

• Plan, create, manage, and optimize advertising campaigns on Meta platforms, Google Ads, and TikTok.
• Monitor campaign performance against key performance indicators such as cost per lead, click-through rate, conversion rate, and return on advertising spend.
• Prepare advertising performance reports and recommend optimization strategies.
• Manage advertising budgets and ensure spending delivers measurable results.

Bulk SMS and Email Marketing

• Plan and execute SMS and email marketing campaigns targeting customers, prospects, and business partners.
• Maintain and update contact databases used for marketing communications.
• Monitor delivery rates, open rates, engagement, and campaign performance.
• Generate reports and recommendations based on campaign results.

Website and Search Engine Optimization

• Maintain and update website content, product information, project showcases, and company news.
• Monitor website performance using analytics tools.
• Analyze website traffic, user behavior, and conversion metrics.
• Implement and maintain search engine optimization best practices.
• Ensure website content is published accurately and on schedule.

Qualifications and Requirements

• Diploma or Bachelor's Degree in Digital Marketing, Information Technology, Communications, or a related field.
• Minimum of 2 years of experience in social media management, digital advertising, or digital marketing operations.
• Practical experience with Meta Ads Manager, Google Ads, and TikTok for Business.
• Proficiency in social media scheduling tools, email marketing platforms, and content management systems, preferably WordPress.
• Strong analytical skills with the ability to interpret digital marketing data and make informed decisions.
• Excellent written communication skills in both English and Swahili.
• Strong organizational skills with the ability to manage multiple digital marketing channels simultaneously.

Core Competencies

• Strong technical knowledge of digital marketing platforms and tools.
• Ability to analyze data and translate insights into actionable improvements.
• High level of accuracy and attention to detail.
• Commitment to continuous improvement and performance optimization.
• Ability to work collaboratively with marketing and business teams.
• Awareness of emerging digital trends, technologies, and platform updates.
• Strong time management and project coordination skills.

How to Apply

Interested candidates should submit their applications and clearly indicate the position title "Marketing Executive Technical" in the subject line of their email application.

Only shortlisted candidates will be contacted