Serengeti Breweries Limited

Serengeti Breweries Limited (SBL) is one of the leading beverage companies in Tanzania, specializing in the production of beer and spirits. It was originally established in 1988 as Associated Breweries and rebranded to Serengeti Breweries Limited in 2002. In 2010, East African Breweries Limited (EABL), a subsidiary of the global beverage giant Diageo, acquired a majority stake in SBL, enhancing its market influence and operational capacity.