Sporty Group is a global consumer internet and technology company specializing in sports media, gaming, social, and fintech platforms. The company serves millions of daily active users across more than 10 countries and 3 continents, operating through technology and operations hubs worldwide.

Key Products and Services

• SportyBet: A leading sports betting platform focusing on football, offering diverse markets, competitive odds, bonuses, an in-house casino, responsible gambling features, easy bet placement, and live match streaming.
• SportyTV: A 24/7 free-to-air sports channel that broadcasts premium football content, including rights to the English Premier League, Serie A, Bundesliga, EURO 2024, and The Olympic Games, primarily in Nigeria and Ghana.
• Sporty.com: A comprehensive sports app providing top sports news, live football scores, streaming, sports odds, chats, and more.

Partnerships and Growth

Sporty Group has formed notable partnerships, including a multi-year deal with Real Madrid F.C., marking the football club's first official partnership in Africa . The company continues to expand its global footprint, with a diverse team of over 700 high achievers driving innovation and user engagement .