Trade Marketing Officer at Equity Bank

General Information

• Department: Commercial
• Job Grade: A
• Reports to: Branding, Events & Sponsorships Manager

Job Purpose

• Responsible for leading the development and execution of digital marketing strategies that drive business growth through performance marketing, digital sales conversion, and data-driven decision making.
• The role strengthens Equity Bank's digital footprint, optimizes customer acquisition and retention, and ensures measurable ROI across all online channels and business lines.

Main Duties & Responsibilities

• Develop and implement an integrated digital marketing strategy aligned with business objectives and sales targets.
• Translate marketing and product plans into digital conversion journeys delivering all core business products and services across key segments.
• Manage paid media strategies including search, display, social, programmatic, and affiliate to maximize ROI.
• Execute and optimize lead generation and digital sales campaigns across all digital platforms.
• Monitor conversion funnels, identify drop-off points, and implement improvements to drive activation.
• Work closely with Product, Sales, Branches, and the Commercial team to align digital traffic with physical conversions nationwide.
• Oversee SEO, SEM, and competitor monitoring to ensure Equity Bank maintains top digital visibility.
• Collaborate with digital content and creative teams to ensure consistent brand messaging.
• Lead agency relationships and evaluate tools for automation, analytics, and reporting.
• Supervise Digital Performance Officers ensuring strong execution, reporting, and performance insights.
• Manage the marketing budget effectively and track expenses to ensure cost-effectiveness throughout the year.
• Ensure all marketing activities are in compliance with the applicable policies, acts, and laws of the country.
• Deliver attractive and compelling creatives and campaigns through creative design resources.
• Work on special projects under short notice from time to time.

Knowledge, Skills, and Experience

Proven Track Record: Demonstrated experience managing multi-channel digital campaigns with measurable commercial impact.

Skills: Strong understanding of digital marketing, performance analytics, media buying, campaign optimization, and customer journey management.

Technical Proficiency: Familiarity with analytics tools such as Google Analytics, Power BI, and Meta Insights, alongside a good understanding of SEO, SEM, and social media marketing trends.

Leadership: Strategic planning and execution skills with the ability to lead cross-functional teams and agency relationships.

Communication: Excellent analytical, presentation, reporting, and stakeholder management skills.

Qualifications: Holder of a University Degree or equivalent qualification in Economics, Business Administration, Finance, Marketing Statistics, or Research.

Experience: 4+ years' experience in digital performance marketing or digital sales, preferably from the banking, fintech, telecom, or e-commerce industry.