Brand and Communication Manager at Yas Tanzania

BRAND AND COMMUNICATION MANAGER

Location: Dar es Salaam

Educational Requirements

• Bachelor's degree in marketing, Mass Communication, Public Relations, Journalism, or a related field.

Experience Requirements

• Minimum of 5+ years’ experience in brand management, corporate communications, product marketing, or public relations.

Core Responsibilities

• Support the Head of Brand and Communication in defining, evolving, and executing Mixx’s overall brand strategy and positioning.
• Ensure consistent brand identity, messaging, and visual standards across all internal and external touchpoints.
• Develop and implement brand communication frameworks that align with business objectives and strengthen brand equity.
• Manage the Advertising & Promotion (A&P) budget and ensure alignment of spending with strategic priorities.
• Plan and oversee integrated campaigns (ATL, BTL, and digital) to drive awareness, engagement, and business growth.
• Define and approve creative briefs, key messaging, and communication strategies for campaigns, launches, and events.
• Manage media relations, press engagements, and influencer collaborations to enhance visibility and reputation.
• Monitor media coverage, campaign performance, and customer insights to inform continuous improvement.
• Collaborate with internal teams and external agencies to ensure seamless execution and brand consistency.
• Lead reporting, stakeholder engagement, and brand governance initiatives to maintain alignment with commercial and communication KPIs.

Core Competencies

• Strong grounding in core marketing principles: brand strategy, advertising, consumer behaviour, and market research.
• Strategic thinker with strong execution capability and commercial acumen.
• Proven experience managing budgets, forecasting, and measuring ROI.
• Deep understanding of integrated marketing communications (ATL, BTL, PR, Digital).
• Exceptional writing, editing, and storytelling skills.
• Strong project management skills with high attention to detail.
• Ability to manage multiple stakeholders and cross-functional teams effectively.
• Proficiency in communication tools, CMS platforms, and digital/social media ecosystems.
• Confident decision-maker with strong interpersonal and leadership skills.

Application Deadline

• Apply before February 3, 2026.