HBB Brand & Communications Manager at Airtel Tanzania

At Airtel Africa, we act with passion, energy, and a can-do attitude. Innovation with an entrepreneurial spirit drive us. If you like “ordinary”, then we are not for you.

We champion diversity. We anticipate, adapt, and deliver solutions that enrich the lives of communities we serve. we roll up our sleeves to win with our customers.

By choosing Airtel, you choose to be part of a winning team. All this in addition to a brilliant opportunity to build a career in your field of expertise, across our different operating companies in Africa.

Airtel Africa is proud to be an equal opportunity employer and remain fully committed to diversity and inclusion in the workplace.

Responsibilities

Creative development in lesion with Creative agencies / partners (Deliver high impact creative for HBB growth)

• Lead the creative development process from briefing to execution for all HBB campaigns
• Work closely with creative agencies to deliver compelling ATL, BTL, and digital assets
• Ensure all creative meets brand guidelines, target audience insights, and performance standards
• Manage creative timelines, quality, and cost effectiveness
  

Liaise with the advertising and creative agency/partners

• Monitors directly and reviews the vendors and agencies performance constantly seeking better value addition – through quality and cost
• Prepares weekly reports on advertising agency buying status: payments done, pending invoices and LPO status
• Documents and monitors payment status for agencies, print, electronic and outdoor media suppliers
• Develop and maintain a library with all creative and communication materials developed by the Agency/ competitor ads
• Tracks the execution of advertising creative produced to ensure efficient workflow of the marketing work plan to execute campaigns in a timely manner as required
  

Digital Strategy Development (Drive digital first demand generation for HBB)

• Develop and execute HBB specific digital marketing strategies
• Own paid digital media performance (search, social, display, video)
• Collaborate with product and CX teams to optimize digital journeys and conversion funnels
• Monitor digital KPIs including leads, cost per acquisition (CPA), conversions, and ROI
• Stay ahead of digital trends, platforms, and broadband relevant consumer behaviour
  

Content Creation and Management

• Working with Creative Agency and cross functional teams to create engaging and relevant content is a key part of digital marketing
• This includes digital posts, creating videos, designing graphics, and managing social media content
• Content should resonate with the target audience and convey the brand's message.
  

Social Media Marketing, Management of Website & Linked-in

• Develop social media strategies, create content calendars, develop paid advertising strategy to reach specific demographics
• Grow followers, likes, engagement scores across all social media channels – FB, Instagram, TikTok, YouTube etc
• Develop processes for lead generation and lead management through all social channels, including websites
• Update website with new product launched
• Identify areas for improvement in user experience, landing pages, and conversion funnels to increase the likelihood of conversions
• Update LinkedIn with communication on strategic launches and projects.
  

Data Analysis & Monitoring Digital Media Spends

• Stay up to date with emerging digital marketing trends and technologies
• Manage budgets, monitor ad performance to ensure a positive return on investment and growth in Brand Scores – TOMA, Power, social listening
• Analyze data from various sources, such as website analytics, social media insights, social listening, and email campaign metrics to ensure positive return on investment and competitiveness of results
• Monitor online mentions and engages with customers to manage HBB perception
• Conduct on-line market research and analyze trends to identify new opportunities and improve campaign performance for HBB
  

Media Strategy & Traditional Media Execution (Maximize reach, frequency, and effectiveness of HBB media investments)

• Develop HBB ATL media strategies across TV, Radio, Outdoor and print
• Work with media agencies to optimize media mix and placement
• Monitor media performance, share of voice, and competitor activity
• Identify innovative and non traditional media opportunities relevant to home broadband users
• Ensure timely execution, monitoring, and reconciliation of media placements
• Conduct regular trade visits and ad hoc research to establish impact of TV, Radio and print mediums deployed
  

Media Monitoring

• Daily/weekly/monthly media monitoring of media placements across all TV, radio, and print media and per media
• Weekly and monthly reporting of industry share of voice and share of expenditure by media and value per spot/placement compared to competition
• Weekly/Monthly competitor review reports across different media platforms.
  

Cross Functional Leadership & Stakeholder Management (Act as the single brand custodian for HBB)

• Partner with Product, Sales, and CX to align communication with on ground realities
• Support GTM plans for new HBB products, bundles, and offers
• Provide clear brand and communication direction to internal teams and agencies
• Manage agency relationships to drive excellence, accountability, and value
  

Managing Customer Interaction on SM

• Collaborate with Customer Experience team to manage customer interaction on social media
• Develop social listening trackers based on customer conversations on social media for Airtel and Competition
• Work with cross-functional teams to improve customer experience
• Develop strategy to grow positive feedback and manage negative reactions on social media.
  

Performance Tracking, Insights & Optimization (Ensure measurable marketing impact)

• Define and track HBB brand and performance KPIs (awareness, consideration, demand, conversion)
• Analyze campaign results and recommend optimization actions
• Track competitor activity and evolving home broadband market trends
• Use insights to continuously refine messaging, channels, and investment decisions
  

Budget & Governance (Ensure efficient and compliant use of marketing budgets)

• Plan and manage approved HBB marketing budgets
• Monitors spend against plans and ROI benchmarks
• Recommend cost efficient and innovative approaches to maximize impact
• Ensure adherence to internal processes, approvals, and governance
  

Qualifications

Educational Qualifications & Functional / Technical Skills

• Bachelor’s degree in marketing, Business, or related field
• Master’s degree is an added advantage
  

Relevant Experience (Type of experience and minimum number of years)

• Minimum 5–7 years’ experience in brand marketing, integrated communications, or growth marketing
• Proven experience leading largescale ATL and digital campaigns
• Prior experience in telecom, FMCG, tech, or high growth consumer categories preferred
• Strong understanding of media planning, digital performance marketing, and creative execution
• Experience managing agencies and multiple stakeholders at senior level
  

Other Requirements (Behavioral Etc.)

• Strong strategic thinking and consumer insight capability
• Excellent creative judgement and storytelling skills
• Performance driven and commercially minded
• Strong stakeholder and agency management skills
• Confident decision maker with ownership mindset
• Highly organized with strong project and time management skills
• Customer centric and growth oriented