Media Specialist at ITHUBA Tanzania

This is a full-time role for a Media Specialist, located on-site in Dar es Salaam, Tanzania. The Media Specialist will be responsible for planning and implementing media strategies, conducting research, and managing new media platforms. The individual will also be involved in executing marketing initiatives and ensuring effective communication across various media channels.

Qualifications

• Strategic Planning: Develop media plans aligned with the Lottery's goals, brand, and market.
• Audience Analysis: Research target demographics, behaviors, and media habits.
• Media Selection: Choose suitable channels (TV, radio, print, digital, outdoor) based on reach and cost.
• Budgeting: Distribute budgets across channels for maximum impact.
• Campaign Integration: Work with creative/marketing teams for consistent messaging.
• Data Analysis: Track campaign performance, analyze results, and optimize.
• Trend Awareness: Keep updated on media trends and innovations.
• Negotiation: Secure cost-effective deals with media vendors.
• Experience: 4-6 years in media planning/buying in Tanzania; gaming/lottery background preferred.

How to Apply: Please send your Cover letter outlining your relevant experience, updated CV with 3 referees, and academic documents to [email protected]