Brand Manager at AB InBev Tanzania

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

The key purpose of this role is to develop and execute brand plans that contribute to the delivery of business goals.

Key Roles and Responsibilities:

• Analyse data and brand performance analysis for insights & to articulate brand issues and opportunities.
• Articulate goals & objectives consistent with the role of the brand.
• Implements winning activity plans which deliver brand strategy and objectives & in line with creative platform.
• Deliver, measure and evaluate activities which win in the market to optimise performance and marketing spend effectiveness.
• Project management to deliver activation on time & on budget.
• Clear communication of activities & execution standards to channel & sales.
• Manage internal and external stakeholders and drive excitement for the brand and its activities.

Key Attributes and Competencies:

• Strong written and verbal communications skills.
• Good analytical and project management skills.
• Good interpersonal skills to able to manage internal and external stakeholders.
• Action and results oriented.

Minimum Requirements:

• Bachelor’s degree in marketing, Business Administration, Communications, or a related commercial discipline.
• Minimum of 2 years’ relevant experience in brand management, marketing, or commercial roles, preferably within FMCG, beverages, or consumer-driven industries.
• Demonstrated experience in developing and executing brand plans, including campaign planning, activation, and performance tracking.
• Proven ability to analyse market, consumer, and performance data to generate insights and translate them into actionable brand initiatives.
• Proficiency in Microsoft Office tools (Excel, PowerPoint, Word) for reporting, analysis, and presentations.

Additional Information:

• Band: VII

ABInBev is an equal opportunity employer, and all appointments will be made in line with ABInBev employment equity plan and talent requirements. The advert has minimum requirements listed.