Sales Manager at Bahari Foods

Bahari Foods is a family-owned import and export seafood company based in Dar es Salaam. For over a decade, we have built a strong reputation for our processing and exporting seafood to International markets. We are now in a pivotal phase of growth, expanding our portfolio with other high-quality frozen products. We are looking for an ambitious and driven professional to lead our commercial strategy and execute our expansion plans.

About the Role:

We are seeking a capable and results-oriented Sales Manager to take ownership of our market growth. This is a demanding, hands-on role for a self-starter who thrives in a fast-paced environment. The ideal candidate will be responsible for driving sales and market share across multiple product lines and territories. The person in this role will serve as a key driver of the company’s future and must be prepared to handle a wide range of responsibilities, from direct sales to brand management and international relations.

Your Responsibilities

Sales & Client Relationship Management:

• Serve as point of contact for our portfolio of hotels and restaurants in East Africa.
• Manage and grow existing client relationships while actively seeking and securing new large-scale accounts.
• Maintain a rigorous CRM system to track sales activities and client interactions.

Retail & Merchandising:

• Oversee our retail accounts, regularly visiting branches to monitor product placement and stock levels.
• Actively work to increase product visibility and push for higher stock quantities with the client.

Market & Product Portfolio Expansion:

• Conduct market research to identify new product opportunities and assess competitive pricing.
• Engage with existing clients to understand their needs and introduce new products to our portfolio.

Brand & Marketing Coordination:

• Lead the market launch of our new plant-based portfolio in Tanzania.
• Organize and execute roadshows, partnerships, and activations at key locations and events

International Business Development:

• Manage communications and inquiries from potential distributors and partners in other African territories.
• Explore and assess potential for future market expansion across the region for our product portfolio.

Qualifications

• Sales Experience (FMCG sector a plus, Food-related experience is a further plus)
• Exceptional Communication & Resilience
• Proactive & Self-Motivated
• Tech Savvy
• Strategic Thinking
• Ambitious & Driven
• Swahili and English is required
• Bachelor's degree
• 3+ years' of sales experience
• Excellent written and verbal communication skills