Edward Rwegoshora

Chief Executive Officer at Societies Transformation And Welfare Improvement (STAWI), the NGO
Arusha
9+ Years / Experience

About me

Mr. Edward D. Rwegoshora is the current Chairman of the NGO called Societies Transformation And Welfare Improvements – STAWI). The organization works on programs that empower farming communities economically. STAWI is located at the Usa River within the Arusha region, Tanzania.

Working to execute his role as the chairman for the Non-Governmental Organization – “Societies Transformation And Welfare Improvement – (STAWI), Edward has a solid reputation for achieving cooperate growth for business enterprises to different heights and levels. This expertise and experience in providing strategic and missioned business direction for companies focusing on business development has enabled business entities to streamline diverse operations/programs into valued strategic focus, positive readership, governance, and improving organizational efficiencies for sustainable growth while reducing costs. The organization’s current status – STAWI- is the reflection of Edward’s proven experienced operations in livelihood development as a result of working in partnership with local and international organization that focuses on economically empowering communities. STAWI has a green track record in leading/executing several complex programs through partnership programs run by development stakeholders from within and outside Tanzania.

 Mr. Edward is a highly experienced results-oriented personnel with business development expertise from professionals and exceptional multi-tasking skills and knowledge for enterprise development. A Man has extensive experience in identifying the need for organizational development specifically in farmers Members’ Bases Organizations (MBOs) as well as stands as a role model for proclaiming an organization’s development made from visionary sighting from organizations’ mission, vision, and values. Edward has active experience and interpersonal skills toward developmental interventions

Skills

Leadership Skills Multitasking Networking Skills Presentation Skills Problem-Solving Skills Sales Skills Technical Skills

Work Experience

The Chairman
Societies Transformation And Welfare Improvement 2016-06-01 - 2024-09-06 ROLES AND RESPONSIBILITIES. i. Embrace the values and ethos of the organization by defining the direction of the organization as well as building and maintaining an effective executive team. ii. Be accountable to the Board for all organization operations and provide strategic advice to the Board iii. Foster an open dialogue between the Board and the stakeholders as well as monitor the action of the functional performances of the Organization. iv. Develop strategic operating plans that reflect the long-term objectives and priorities established by the board. v. Develop strategic organizational plans to implement the organization's policies, and operational plans as well as manage control systems vi. Build, maintain, and motivate effective leadership to oversee the KPIs of the organization and ensure all are well understood and owned by the management and staff vii. Direct and control the work and resources of the organization and ensure staff retention programs viii. Develop and coordinate corporate plans including financial issues and annual organization plans and monitor progress against plans to ensure the organization attains its objective as cost-effectively and efficiently as possible ix. Establish and maintain effective formal and informal links with major stakeholders/customers as well as represent the organization to major customer and professional associations. x. Prepare, implement, monitor, and manage the annual organization budget and ensure that budget targets are met. xi. Develop, implement, and maintain effective marketing, quality management, and public relations strategies to promote the organization's awareness and image. xii. Taking counteractive actions where necessary and informing the board of significant changes
Marketing and Business Development Manager
MS Training Centre For Development Cooperation 2013-02-01 - 2016-05-31 ROLES AND RESPONSIBILITIES i. The manager is the head of department Marketing Manager Department ii. Overall responsible for the department budget: the follow-up budget and for making cost-efficiency calculations every month. iii. Prepare annual work plans for the department iv. Prepare and hold staff talks with staff within the department v. Maintain staff discipline in the department vi. Approve leave plans for the department staff vii. Develop staff training plans viii. Attend half-year division meetings ix. Make sure to involve appropriate department staff in the above responsibilities to sustainability when off duty. x. Be a member of the MC-MS TCDC Management Committee. xi. Periodically assess staff needs of the department and make recommendations to the leading team. xii. Participate in the recruitment of the department staff xiii. Organize meetings to ensure communication, information, and decision-making take place from the Department level up to the MT LEVEL (quarterly Department meeting). xiv. Develop and regularly review department staff job descriptions
Regional Sales and Marketing Manager
Tanzania and Nairobi Market, East African Breweries Limited. (EABL), 2008-09-30 - 2013-01-30 ROLES AND RESPONSIBILITIES i. Gather and analyze data on consumer preferences, market trends, and competitive landscape to inform marketing strategies. ii. Understand and interpret consumer behavior and preferences to tailor marketing efforts. iii. Monitor and analyze competitors' strategies, products, and market positioning to identify opportunities and threats. iv. Create comprehensive marketing plans and strategies to drive brand awareness, product visibility, and sales growth. v. Establish clear marketing objectives aligned with the company’s overall goals. vi. Plan and manage the marketing budget, ensuring effective allocation of resources to achieve marketing goals. vii. Develop and maintain the brand’s image, ensuring it aligns with the company’s values and appeals to the target audience. viii. Craft and deliver consistent brand messages across all marketing channels. ix. Collaborate with product development teams to ensure products meet market demands and align with brand positioning. x. Design, execute, and oversee advertising campaigns across various channels, including digital, print, and broadcast. xi. Plan and manage promotional activities, events, and sponsorships to enhance brand visibility and engagement. xii. Oversee the creation of marketing content, including advertisements, social media posts, and promotional materials. xiii. Work closely with the sales team to develop strategies that support sales objectives and drive distribution. xiv. Establish and maintain relationships with retailers and distributors to enhance product placement and visibility. xv. Implement trade marketing strategies to support the brand's presence in the retail environment. xvi. Manage the brand’s online presence, including website, social media channels, and digital advertising. xvii. Develop and execute social media strategies to engage with consumers and build brand loyalty. xviii. Track and analyze digital marketing performance metrics to optimize campaigns and strategies. xix. Develop initiatives to engage with consumers, gather feedback, and build strong customer relationships. xx. Create and manage customer loyalty programs and promotions to drive repeat business. xxi. Ensure that all marketing activities comply with industry regulations and legal requirements, including advertising standards and labeling laws. xxii. Adhere to ethical marketing practices and promote responsible drinking messages. xxiii. Manage and mentor the marketing team, providing guidance and support to ensure effective execution of marketing strategies. xxiv. Collaborate with other departments, such as sales, product development, and finance, to align marketing efforts with overall business objectives. xxv. Monitor and evaluate the effectiveness of marketing campaigns and initiatives using key performance indicators (KPIs). xxvi. Use performance data to make informed adjustments to marketing strategies and tactics for continuous improvement.

Education

Masters of Business Administration
Degree 2011-08-10 - 2013-11-22 Master’s Degree in Business Administration Eastern and Southern African Management Institute Business Management And Administration Upper Second Class Division
Bachelor of Business Administration
Bachelor Degree 2003-07-18 - 2006-11-24 Bachelor's Degree in Business Administration St. Augustine University of Tanzania (SAUT) Business Management And Administration Upper Second Class Division
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