Business Insight Manager at Watu Credit

The Market Analyst is responsible for collecting, analyzing, interpreting, and translating market, customer, industry, and competitive data into actionable business insights that support strategic decision-making, product development, market expansion, pricing, risk management, and overall business growth.

Key Objectives of the Role

• Provide accurate, timely, and relevant market intelligence to guide leadership decisions
• Identify market trends, customer behavior, and growth opportunities
• Support strategic planning, product innovation, and investment decisions
• Enhance organizational performance through data-driven insights
  

Key Roles & Responsibilities

• Market Research & Intelligence
• Design and execute qualitative and quantitative market research studies
• Conduct primary research (surveys, interviews, focus groups, field studies)
• Conduct secondary research (industry reports, competitor publications, regulatory documents, databases)
• Monitor market trends, macro-economic indicators, and industry developments
• Analyze customer needs, preferences, pain points, and buying behavior
• Identify new markets, segments, and product opportunities
  

Expected Impact:

Clear understanding of market dynamics, customer needs, and future opportunities.

• Competitive Analysis
• Track and analyze competitors’ products, pricing, business models, and strategies
• Benchmark company performance against industry standards and competitors
• Identify competitive advantages, gaps, and threats
• Provide insights on market positioning and differentiation strategies
• Monitor new entrants, substitute products, and disruptive innovations
  

Expected Impact:

Improved competitive positioning and proactive strategic responses.

• Data Analysis & Insight Generation
• Analyze large datasets using statistical, financial, and analytical tools
• Interpret trends in sales performance, customer data, financial indicators, and market behavior
• Build models, forecasts, and scenario analyses
• Translate complex data into clear insights, implications, and recommendations
• Ensure data accuracy, consistency, and relevance
  

Expected Impact:

Reliable insights that support strategic and operational decisions.

• Strategy Support & Decision Advisory
• Provide analytical input into corporate strategy, expansion plans, and innovation initiatives
• Support new product development and go-to-market strategies
• Identify growth drivers and operational improvement opportunities
• Collaborate with leadership on long-term planning and scenario analysis
• Act as a thought partner to management and cross-functional teams
  

Expected Impact:

Stronger strategic alignment and forward-looking decision-making.

• Reporting & Presentation
• Prepare clear, concise, and visually compelling reports and dashboards
• Present findings to senior management and key stakeholders
• Translate research results into actionable recommendations
• Produce regular market intelligence reports and ad-hoc analysis
• Tailor communication for technical and non-technical audiences
  

Expected Impact:

Insights are understood, trusted, and acted upon.

• Stakeholder Collaboration
• Work closely with Sales, Marketing, Finance, Risk, Product, Operations, and Strategy teams
• Align research outputs with business priorities
• Support cross-functional initiatives with data and insights
• Manage relationships with external research vendors or consultants when needed
  

Expected Impact:

Integrated insights that drive organization-wide value.

• Continuous Improvement & Knowledge Management
• Improve research methodologies and analytical frameworks
• Maintain internal knowledge repositories and market databases
• Stay updated on industry best practices, tools, and analytical techniques
• Ensure compliance with ethical research standards and data protection policies
  

Expected Impact:

Sustained research quality and institutional knowledge growth.

Key Performance Indicators (KPIs)

Research Quality & Timeliness: Accuracy and reliability of insights, On-time delivery of research projects, Stakeholder satisfaction with research outputs

Business Impact: Number of strategic decisions supported by research, Adoption rate of recommendations, Measurable contribution to revenue growth, cost optimization, or risk reduction

Efficiency & Productivity: Research cycle time, Cost efficiency of research activities, Quality of data management and documentation

Insight Utilization: Actionability of recommendations, Frequency of management requests supported, Quality of forecasting and predictive accuracy

Expected Outputs / Deliverables

• Market research reports
• Competitive intelligence dashboards
• Customer insights and segmentation analysis
• Financial and business analysis models
• Market entry and feasibility studies
• Strategy and investment support presentations
• Regular market and industry updates

Acts as a strategic partner rather than just a data provider

Qualifications & Skills

Education

• Bachelor’s degree in: Economics, Finance, Business Administration, Statistics, Marketing, Data Science or related field
• Master’s degree (MBA, MSc in Economics/Finance/Analytics) – strong advantage
  

Experience

• 3–7 years of relevant experience in: Business research or market research firms, Consulting, strategy, or analytics roles or Financial services (banking, microfinance, fintech, asset financing)
• Proven experience conducting market and business research
• Experience working with financial data and commercial decision-making
• Exposure to emerging markets is a strong advantage

Key Competencies (Behavioral & Functional)

Core Competencies

• Analytical & critical thinking
• Business acumen
• Strategic mindset
• Problem-solving orientation
• Attention to detail
• Intellectual curiosity
• Strong judgment and objectivity

Behavioral Competencies

• Clear and persuasive communication
• Stakeholder management
• Ability to influence decisions using data
• Adaptability in dynamic environments
• Integrity and confidentiality
  

Technical & Professional Skills Required

Research & Analytical Skills

• Market research design and execution
• Statistical analysis and data interpretation
• Financial modeling and analysis
• Forecasting and scenario planning

Tools & Systems

• Advanced Excel / Google Sheets
• Power BI, Tableau, or similar BI tools
• Statistical tools (SPSS, Stata, R, Python – advantage)
• Survey tools (SurveyMonkey, Qualtrics, Kobo, etc.)

Communication Skills

• Report writing and data storytelling
• Presentation skills (PowerPoint, Slides)
• Ability to simplify complex data

WHAT WE OFFER:

• Be a part of an international, dynamic and driven team that has set their aspirations high and work hard to achieve those
• Opportunities to learn and grow together with us
• Competitive compensation package
• Health benefits

Do you see yourself being part of the WATU team? Then please apply with your CV and a cover letter, we are looking forward to working with you!

**Please be cautious, this vacancy does not require individuals to pay for job opportunities**