Commercial Director at Serengeti Breweries Limited

Serengeti Breweries Limited (SBL) is a fully integrated beverage business in Diageo Africa (supply and demand for beer and spirits) It is a subsidiary of East Africa Breweries Limited (EABL), the largest business unit in Diageo Africa and the second largest listed company on the NSE in Kenya.

SBL has three breweries located in Dar es Salaam, Mwanza and Moshi.

SBL flagship brand is Serengeti Premium Lager. Other brands in the portfolio include Guinness, Kibo Gold, Pilsner and Senator. Headquartered in Dar es Salaam, SBL is also the distributor of several global Diageo international renowned spirits brands such as Johnnie Walker, Smirnoff, Gordon’s, Bailey’s and Captain Morgan.

Role Responsibilities

This role will partner with SBL business management and Group functions contributing to the development and achievement of Mission Goals and the delivery of performance.

In addition, the role holder will lead the Commercial team in their Business Growth agenda and will be accountable for ensuring that this growth is delivered in a sustainable way.

The role will also be responsible for :-

• Leading the development and implementation of the commercial customer marketing and distribution (RTM) strategy in SBL aligned to the corporate objectives.
• Ensuring an efficient and effective operation in order to deliver the defined strategy through a capable and motivated organisation.
• Responsible for overall commercial performance within the market for both beer and spirits.
• Supporting Board and MD in strategic direction setting through timely and complete performance analysis and communication
• Responsible for the management of overhead and T&E budget.
• Creating and leading the rhythm required to plan and manage commercial performance with deep discipline and rigour.
• Accountable for building and sustaining partnerships with customers and distributors.
  

Qualifications

Experience / skills required:

• A University degree in commercial or equivalent qualification
• MBA will be an added advantage

Experience

• A proven track record of building and leading high performing teams, , insightful into what drives performance.
• A strong coach with a track record of building talent, taking personal accountability for the talent agenda.
• At least 10 years strategic commercial management experience, with at least 5 years in senior management in an international FMCG company.

Diversity Statement

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type

Regular

Primary Location:

Dar es Salaam

Additional Locations :

Job Posting Start Date

2025-09-15