Digital Marketing Manager, Sales, Performance & Analytics at Equity Bank Tanzania

Reports to: Head, Brand & Product Marketing
Functional Level: Manager
Company: Equity Bank Tanzania

Job Purpose

The Digital Marketing Manager, Sales, Performance & Analytics is responsible for leading the development and execution of digital marketing strategies that drive business growth through performance marketing, digital sales conversion and data-driven decision-making.

The role strengthens Equity Bank's digital footprint, optimizes customer acquisition and retention, and ensures measurable ROI across all online channels and business lines.

Main Duties and Responsibilities

• Develop and implement an integrated digital marketing strategy aligned with business objectives and sales targets.
• Translate marketing and product plans into digital conversion journeys delivering all core business products and services across key segments.
• Manage paid media strategies, including search, display, social, programmatic and affiliate marketing, to maximize ROI.
• Execute and optimize lead generation and digital sales campaigns across all digital platforms.
• Monitor conversion funnels, identify drop-off points and implement improvements to drive activation.
• Work closely with Product, Sales, Branches and Commercial teams to align digital traffic with physical conversions nationwide.
• Oversee SEO, SEM and competitor monitoring to ensure Equity Bank maintains strong digital visibility.
• Collaborate with digital content and creative teams to ensure consistent brand messaging.
• Lead agency relationships and evaluate tools for automation, analytics and reporting.
• Supervise Digital Performance Officers, ensuring strong execution, reporting and performance insights.
• Manage the marketing budget effectively and track expenses to ensure cost-effectiveness throughout the year.
• Ensure all marketing activities comply with applicable policies, acts and laws of the country.
• Work with the creative design resource to deliver attractive and compelling creatives and campaigns.
• Undertake special projects from time to time, including projects requiring short-notice execution.

Knowledge

• Strong understanding of digital marketing and performance analytics.
• Knowledge of media buying, campaign optimization and customer journey management.
• Good understanding of SEO, SEM and social media marketing trends.
• Familiarity with analytics tools such as Google Analytics, Power BI and Meta Insights.

Skills

• Strategic planning and execution skills.
• Excellent analytical, presentation and reporting skills.
• Ability to lead cross-functional teams and agency relationships.
• Strong communication and stakeholder management skills.

Qualifications

• University Degree or equivalent qualification in Economics, Business Administration, Finance, Marketing, Statistics or Research.

Experience

• At least 4 years of experience in digital performance marketing or digital sales, preferably within the banking sector.
• Proven experience managing multi-channel digital campaigns with measurable commercial impact.

How to Apply

If you believe you can clearly demonstrate your ability to meet the criteria, submit your job application with the following documents:

• Cover letter.
• Detailed resume.
• Copies of relevant certificates and testimonials.

All documents should be submitted in a single PDF file format.

Applications should be sent to:

Email: [email protected]

Please quote the respective Job Title or Reference Number in the subject field of your application.

Application Deadline: Wednesday, 9th September 2026

Only shortlisted candidates will be contacted.

Equal Opportunity

Equity Bank is an equal opportunity employer. The Bank values the diversity of individuals, ideas, perspectives, insights and values and what they bring to the workplace.

By submitting your application, you consent to Equity Bank Tanzania Limited collecting and processing your personal data strictly for recruitment, selection and, where applicable, employment purposes.

Equity Bank Tanzania Limited will process your personal data in accordance with the Data Protection and Privacy Act, Cap 97, and its Data Privacy Policy. Your personal information will be treated with the highest level of confidentiality and will not be shared with unauthorized third parties, except where disclosure is required by law or regulatory obligation.