Head Of Growth at Yas Tanzania

Job Details

• Job Title: Head Of Business Growth
• Company: Mixx by Yas (AXIAN Group)
• Location: Dar Es Salaam
• Application Deadline: March 27, 2026

Qualifications and Experience

• Bachelor's degree in Economics, Business, Marketing, Technology, or related fields; MBA is an added advantage.
• 7+ years' experience in mobile money, fintech or related industries in emerging markets preferably in product management, CVM or marketing roles with at least 3 years in a leadership position.

Core Responsibilities

• Drive growth of core products through a targeted roadmap aligned with revenue and budget goals.
• Enhance and evolve core product offerings based on customer needs and market trends.
• Partner with product and engineering teams to prioritize features that improve adoption, retention, and revenue.
• Develop and execute scalable acquisition strategies across markets and demographics.
• Work with telco sales, distribution, and marketing teams to boost conversion, engagement, and retention.
• Design retention programs to reduce churn and increase customer lifetime value.
• Re engage dormant users through targeted campaigns and product improvements.
• Lead segmentation and CVM initiatives using data to tailor offers, messaging, and go to market strategies.
• Use predictive analytics, ML, and AI to personalize engagement, optimize lifecycle programs, and improve cross sell and upsell.
• Track and report key CVM metrics (CLV, churn, ROI, CAC, ARPU) to drive continuous improvement.
• Develop and refine pricing models, conduct competitive analysis, and implement dynamic pricing strategies.
• Build a strong analytics framework, deliver insights, and support business units with reporting and market intelligence.
• Lead the Super App strategy, including roadmap design, UX optimization, ASO, and high impact marketing.
• Drive cross functional alignment, represent the organization externally, and lead a high performing growth team focused on innovation and execution.

Core Competencies

• Deep understanding of product management, CVM, pricing and analytical skills
• Strong understanding of the market and its nuances
• Experience with partnership development and negotiation in emerging markets.
• Proven track record of driving product-led growth in a digital or mobile-first environment.

Not Needed / Standard Administrative Boilerplate

• Mixx is hiring
• At Mixx, we believe that diversity is a source of strength. When candidates have equal skills, we encourage female applicants and actively work to create a fair, inclusive and stimulating professional environment for everyone.
• Joining Mixx by Yas means becoming part of a fintech company belonging to the AXIAN Group, a pan-African player operating in five African countries. You will be working in a fast-growing fintech company driven by a culture of innovation, agility and impact. Our young, passionate and ambitious teams are shaping the financial services of tomorrow every day.
• If this description corresponds to you, grow with us by applying before March 27, 2026