Merchant GTM & Trade Marketing Coordinator at Yas Tanzania

MIXX BY YAS IS HIRING

Merchant GTM & Trade Marketing Coordinator

Job Details

• Location: Dar Es Salaam
• Education: University degree, preferably in marketing, communication, engineering, and business administration
• Experience: A minimum of 3+ years of marketing, trade, business management, or franchise management experience are required

Core Responsibilities

• Design and execute GTM plans in alignment with Go to Market and Trade Marketing strategies for Mixx.
• Develop promotional and events strategies with Mixx to support overall commercial objectives.
• Implement GTM and promotional activities across assigned zones to drive adoption, sales, and visibility.
• Ensure all trade level communications comply with Mixx brand guidelines and consistency standards.
• Support planning of GTM and trade initiatives to ensure effective execution and strong ROI.
• Collaborate with Marketing to support ATL campaigns and coordinate relevant experiential engagements.
• Plan, manage, and execute zone level activations, sales promotions, regional events, and local tactical campaigns.
• Generate creative, data-driven ideas to improve sales performance and seasonal or location-based promotions.
• Provide training to staff and stakeholders on GTM requirements, roles, and responsibilities.
• Ensure suppliers for promotions and events are selected, evaluated, and documented per procurement standards.
• Coordinate with Marketing, Integrated Services, and Procurement to roll out GTM initiatives on time and within budget.
• Analyze and report on the effectiveness of GTM and trade activities, recommending improvements and managing A&P execution with agencies.

Core Competencies

• Strong GTM planning and execution skills for trade, promotions, and field activations.
• Ability to manage trade marketing communications and ensure brand-guideline compliance.
• Analytical capability to assess campaign performance, ROI, and zone-level impact.
• Effective coordination and communication across marketing, sales, procurement, and agencies.
• Creativity in developing promotional concepts that drive merchant uptake and sales growth.

Application Information

• Deadline: March 3, 2026