Lead Marketing and Communication at Otapp Tanzania

OTAPP is a technology-driven company building innovative online solutions that automate and optimize business processes. We leverage technology to save time, improve efficiency, and enhance transparency across operations.

Vision

To create innovative online technology solutions for automation of business processes and harness the power of technology to enable saving of time and resources.

Mission

To be creative innovators of online technology-based value-adding solutions.

Value Proposition

• Digital ticketing and transaction platforms across multiple industries
• Real-time dashboards for sales, operations, and financial visibility
• Integrated payment solutions and partner ecosystems
• Centralized operational control for multi-product and multi-location services
• Continuous expansion into data-driven operational excellence solutions

2. Job Summary

The Lead, Marketing and Communication is responsible for developing and executing OTAPP’s marketing strategies, overseeing communication campaigns, and ensuring that brand, content, and creative initiatives deliver measurable impact.

This role leads the marketing team, coordinates with creative leads, and ensures all campaigns, digital platforms, and offline communications align with business goals and strategic objectives. The position drives engagement, growth, and brand recognition through integrated marketing efforts.

3. Role Overview

The Lead, Marketing and Communication serves as the sole contributor of the marketing function, handling campaign planning, execution, and performance analysis.

The role coordinates closely with internal functions, guiding visual and creative outputs to maintain brand consistency and elevate campaign quality. The position ensures all marketing initiatives are strategically aligned, innovative, and deliver measurable business results.

4. Educational and Experience Requirements

• Bachelor’s degree in Marketing, Communication, Business Administration, or related field.
• Minimum 3 years’ experience in marketing strategy, brand management, or communications leadership.
• Proven track record of managing campaigns, teams, and multi-channel marketing initiatives.
• Exposure to and managing of digital marketing, social media, and content strategy.
• Excellent strategic thinking, analytical, and problem-solving skills.
• High proficiency in marketing tools, analytics platforms, and content management systems.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to manage multiple campaigns and priorities under tight deadlines.
• Knowledge of branding, design principles, and creative production processes is a plus.
• Strong Communication and Customer Service skills, with the ability to engage effectively with diverse audiences.
• Experience in Market Research and developing data-driven insights to support decision-making.
• Proficiency in Sales and Marketing Strategy to drive business growth and brand awareness.
• Ability to coordinate and inspire a team in a fast-paced environment.
• Proven ability to develop innovative campaigns and achieve measurable results.
• Knowledge of the local market is an advantage.

Apply Via Link : https://forms.gle/og96pB71mumyu3gZ8