Lead Marketing and Communication at Otapp Tanzania

The Lead, Marketing and Communication serves as the sole contributor of the marketing function, handling campaign planning, execution, and performance analysis.

The role coordinates closely with internal functions, guiding visual and creative outputs to maintain brand consistency and elevate campaign quality.

The position ensures all marketing initiatives are strategically aligned, innovative, and deliver measurable business results.

Educational and experience requirements

Applicants should meet the following requirements:

• Bachelor’s degree in Marketing, Communication, Business Administration, or a related field
• Minimum of 3 years’ experience in marketing strategy, brand management, or communications leadership
• Proven track record of managing campaigns, teams, and multi-channel marketing initiatives
• Exposure to and management of digital marketing, traditional marketing, social media, and content strategy
• Excellent strategic thinking, analytical, and problem-solving skills
• High proficiency in marketing tools, analytics platforms, and content management systems
• Exceptional communication, presentation, and interpersonal skills
• Ability to manage multiple campaigns and priorities under tight deadlines
• Knowledge of branding, design principles, and creative production processes is an added advantage
• Strong communication and customer service skills, with the ability to engage effectively with diverse audiences
• Experience in market research and developing data-driven insights to support decision-making
• Proficiency in sales and marketing strategy to drive business growth and brand awareness
• Ability to coordinate and inspire a team in a fast-paced environment
• Proven ability to develop innovative campaigns and achieve measurable results
• Knowledge of the local market is an advantage

Key responsibilities

The successful candidate will be responsible for:

• Developing and implementing marketing and communication strategies aligned with business objectives
• Leading and managing multi-channel marketing campaigns and brand initiatives
• Overseeing traditional and digital marketing activities, including media, activations, social media, and content campaigns
• Ensuring consistency in branding, messaging, and communication across all platforms
• Coordinating with internal teams and external partners on campaigns and activations
• Monitoring campaign performance, preparing reports, and providing strategic recommendations
• Managing marketing budgets, resources, and campaign timelines
• Leading and supporting the growth and performance of the marketing team