Content Creator & Creative Designer at Equity Bank

General Information

• Department: Commercial
• Job Grade: A
• Reports to: Digital Marketing Manager - Sales, Performance and Analytics

Job Purpose

• To conceptualize, design, and produce compelling visual and multimedia content that tells Equity Bank's brand story, promotes its products and services, and drives engagement across digital and offline platforms.
• The role combines creativity, design, photography, and videography to deliver strong brand visibility, customer connection, and campaign performance in a fast-paced digital environment.

Main Duties & Responsibilities

Creative Design & Production

• Develop visually captivating graphics, animations, motion visuals, and layouts for digital, print, and branch use.
• Translate campaign briefs into high-quality creative executions that align with Equity Bank's brand identity and tone.
• Lead photography and videography assignments from concept to postproduction covering campaigns, corporate events, and storytelling projects.
• Design and edit marketing materials such as banners, posters, infographics, and digital ads to support both online and offline campaigns.

Content Creation & Copy Support

• Create engaging and market relevant content for social media, websites, email, and internal communication platforms.
• Draft or adapt marketing copy in line with product positioning and campaign messaging.
• Ensure all content is optimized for digital engagement, platform specifications, and mobile-first experiences.
• Curate and manage a library of brand assets, including photos, videos, and templates for shared use across marketing teams.

Performance & Brand Consistency

• Work closely with the digital performance and brand teams to ensure creative assets drive high engagement and conversion rates.
• Maintain strict adherence to Equity Bank’s brand guidelines, ensuring consistency in visual presence across all digital and physical brand touchpoints.
• Evident improvement in content performance and audience engagement metrics.
• Well documented creative workflow and efficient collaboration with marketing teams.

Knowledge, Skills, and Experience

Knowledge, Qualifications and Experience

• Bachelor's degree or diploma in Graphic Design, Digital Media, Film Production, Marketing, or related field.
• 3 to 4 years' proven experience in creative design, content production, or visual storytelling within the media, film, entertainment, or advertising industry.
• Proficiency in creative tools including Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Canva, Figma, or similar software.
• Strong photography and videography skills, including shooting, editing, and postproduction are core requirements.
• Solid understanding of digital platforms, social media algorithms, and audience behavior.
• Knowledge of market trends, digital campaign formats, and the ability to adapt to evolving creative directions.
• Proven ability to produce content that balances creativity, commercial impact, and brand consistency.

Skills

• Visual creativity and storytelling excellence.
• Photography and videography mastery.
• Digital content creation and platform agility.
• Attention to detail and production quality.
• Strong sense of timing, tone, and audience behavior.
• Collaboration, flexibility, and adaptability.
• Passion for innovation and brand-driven design.