Copywriter and Content Creator at BetWay Tanzania

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

• Develop and write compelling copy for digital, print, and broadcast channels, including websites, social media, email campaigns, advertisements, and promotional materials.
• Collaborate with the marketing team to create content that aligns with the brand's voice and strategy.
• Conduct research on industry trends and customer insights to create relevant and innovative content.
• Edit and proofread content to ensure accuracy, consistency, and compliance with brand guidelines.

Strategic Copy Creation

The Senior Copywriter is responsible for complex strategic projects, producing compelling and engaging customer-facing marketing copy for their internal stakeholders’ according to the latest SEO trends and technology. This includes multi-channel marketing campaigns, product launches or crucial corporate events. The role requires the ability to write in various formats, such as long-form articles, whitepapers, case studies and social media content.

Reviewing & Feedback

The Senior Copywriter is responsible for quality assurance process before the copy is sent to clients. This includes reviewing and checking brand alignment, tone of voice is adhered to and reinforcing this throughout team and wider business. The role will also provide effective feedback on each piece of copy to the creator. They ensure that content is reviewed and approved by the relevant departments. They perform live testing after any roll-out of links and final review of content. They check that the content is uploaded correctly, and any irregularities are reported.

Stakeholder Management

The Senior Copywriter engages with various stakeholders, including internal teams, clients, and external partners, to ensure that content initiatives align with broader business objectives. They collaborate with internal stakeholders to gather insights, understand project requirements, and align content strategies with brand goals. This role involves managing expectations, facilitating feedback loops, and maintaining clear communication to ensure that all content meets the needs of the stakeholders and supports overall marketing and business strategies.

*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.

*Shortlisted candidates may need to complete an assessment

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!