Digital & Brand Content Manager at Yas Tanzania

Bachelor's degree in marketing, Communications, Advertising, Journalism, or a related field.

4+ years of experience in copywriting, digital content creation, brand storytelling, and social media management, preferably in Fintech, financial services, or fast-moving tech industries.

CORE RESPONSIBILITIES

• Develop and lead a multi-channel content strategy aligned with brand goals and audience needs.
• Simplify complex financial topics into engaging, audience-specific content.
• Create, edit, and oversee compelling content across digital platforms to drive engagement and conversion.
• Ensure consistent brand voice and messaging across all communication touchpoints.
• Craft both short-form and long-form content for ATL, BTL, and digital executions.
• Collaborate with product, design, digital, and growth teams for cohesive marketing campaigns.
• Manage rollout of campaigns across print, broadcast, and digital media.
• Lead planning and execution of digital content strategies across all online platforms.
• Build brand awareness and engagement through targeted digital and community content.
• Manage the Mixx brand's social media presence, content calendars, and audience engagement.
• Execute and optimize online advertising campaigns (i.e., Google Ads, Meta ads) for ROI.
• Monitor online sentiment, manage reputation, and respond to customer feedback.
• Lead integrated campaign strategy and creative development from ideation to execution.
• Use performance data and insights to optimize campaigns, manage budgets, and guide decision-making.

CORE COMPETENCIES

• Exceptional writing, editing, and storytelling skills.
• Strong understanding of digital metrics, audience engagement, and content trends.
• Social media savvy, with a passion for staying on top of trends.
• Ability to translate complex concepts into compelling and accessible content.
• High attention to detail, organizational skills, and ability to manage multiple projects under tight deadlines.
• Passion for innovation, digital trends, and Fintech evolution.

If this description corresponds to you, grow with us by applying before July 1, 2025