Market Development Executive Regions at Mwananchi Communications Limited

Industry: Print / Digital Media
Job Function: Sales / Business Development
Job Experience Level: Mid Level
Minimum Years of Experience: 2–3 Years
Minimum Academic Qualification: Bachelor

Job Summary

To increase copy sales and develop relationships with partners in the distribution channel and to ensure that you meet your set sales targets while maintaining an optimal return level.

Full Job Description

• Promotes and coordinates the sale and distribution of newspapers in areas served by franchised wholesale distributors.
• Surveys urban and suburban areas to determine newspaper sales potential using statistical tables.
• Recommends new outlets and locations for:
• Newsstands
• Street sale racks
• Schedules delivery and distribution of newspapers and regulates order sizes to maintain maximum sales with minimum return levels.
• Opens new sales channels to improve copy sales supported by sales initiatives as push factors.
• Evaluates distributor and vendor sales performance daily and assists them through:
• Sales promotion programs
• Training programs
• Inspects routes to ensure prompt and regular delivery of newspapers to:
• Distributors
• Vendors
• Homes
• Offices
• Distributes and explains circulation instructions and changes to distributors and vendors.
• Investigates and resolves distributor and vendor complaints.
• Investigates delinquent accounts and makes collections.
• Ensures the visibility of MCL brands in respective markets.
• Instructs vendors, drivers, and distributors on sales techniques to improve sales.
• Lays out home and office delivery routes and organizes carrier crews.
• Analyses sales statistics to assist management in circulation planning.
• Reports on:
• Sales performance
• Activities of competitors
• Reader feedback
• Writes promotional bulletins to notify dealers and carriers of:
• Special sales promotions
• Special offers
• Arranges for the sale of newspapers at special events.
• Arranges the sale of special issues and editions in the event of important news breaks and major events.