Digital Media Specialist at Vodacom Tanzania

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

Role Summary:

The Digital Media Specialist is responsible for leading Vodacom Tanzania’s digital presence across owned digital channels. The role drives digital strategy, social media performance, content planning, audience engagement, digital innovation, social listening and analytics to strengthen brand visibility, customer engagement and business performance. Working closely with internal stakeholders and agency partners, the role ensures all digital initiatives are insight-led, measurable and aligned to business objectives.

Key accountabilities and decision ownership

Digital Strategy & Channel Management

• Develop and implement Vodacom’s digital and social media strategy in line with business and marketing objectives.
• Manage and optimise the brand’s presence across all owned digital platforms.
• Identify opportunities to grow digital audiences, engagement and brand advocacy.
  Content Strategy & Campaign Delivery
• Lead digital content planning and oversee agency execution across all digital channels.
• Ensure content is aligned with brand guidelines, campaign objectives and audience insights.
• Support the successful execution of integrated digital campaigns

Digital Performance & Analytics

• Monitor and evaluate digital campaign performance using analytics and reporting tools.
• Generate actionable insights and recommend optimisation opportunities to improve performance.
• Track key digital KPIs and provide regular performance reports to stakeholders.

Social Listening & Digital Innovation

• Monitor brand sentiment, customer conversations, competitor activity and emerging digital trends.
• Identify opportunities for real-time engagement, innovation and continuous improvement.
• Recommend new tools, technologies and best practices that enhance digital performance.

Stakeholder & Agency Management

• Partner with internal teams to deliver integrated digital initiatives.
• Manage relationships with creative, media and digital agency partner(s) to ensure quality and timely delivery.
• Provide strategic digital guidance to support marketing and communication initiatives.

Core Competencies

• Digital strategy and social media management
• Content planning and audience engagement
• Digital analytics and performance optimisation
• Social listening and consumer insights
• Digital media and campaign management
• Stakeholder and agency management
• Data-driven decision making
• Strong communication and presentation skills

Key Performance Indicators

• Growth in digital audience engagement and community.
• Digital campaign performance against agreed KPIs.
• Brand sentiment and share of voice across digital channels.
• Timely delivery of digital campaigns and reporting.

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.