Senior Online Producer at Azam Media Tanzania

Azam Media is seeking a Senior Online Producer to lead and innovate our digital storytelling across platforms. The role demands strategic thinking, editorial judgment, and creative leadership in producing engaging, timely, and Azam brand-aligned content.

Core Competencies

• Editorial judgment and ethical content production.
• Digital storytelling and visual literacy.
• Team leadership and staff development.
• Cross-platform content planning and execution.
• Analytics interpretation and performance optimization.
• Flexibility and responsiveness in breaking news environments.
• Excellent communication and collaboration skills.

Key Responsibilities

• Take part in leading and overseeing the development and execution of social media content strategies across all major platforms (Facebook, Instagram, X/Twitter, TikTok, YouTube, etc.).
• Manage a team of social media producers, assigning tasks, reviewing content, and assuring adherence to editorial guidelines and publication deadlines.
• Collaborate with journalists, editors, designers, video teams, and marketing teams to create multimedia content tailored to platform and audience.
• Monitor and interpret analytics to optimize performance and engagement; report on audience growth and engagement KPIs regularly.
• React swiftly to breaking news and trending topics with relevant content that maintains journalistic integrity and brand voice.
• Maintain a social calendar aligned with editorial priorities and larger organizational goals.
• Provide training and mentorship to junior team members in social media best practices and ethical content creation.
• Ensure compliance with copyright, privacy, defamation, and platform-specific policies.

Minimum Qualifications

• Bachelor’s degree in Journalism, Mass Communication, Media Studies, or a related discipline.
• At least five years of editorial leadership experience, preferably in a newsroom, media house, or content production environment.
• Strong portfolio of social media content creation (video, graphics, text, interactive).
• Proven ability to manage small teams and multiple deadlines in a fast-paced setting.
• Demonstrated knowledge of current and emerging social media trends, platform algorithms, and audience behaviors.
• Proficiency in tools such as Canva, CapCut, Adobe Creative Suite, Meta Business Suite, Creator Studio, Hootsuite, Google Analytics, etc.

Disclaimer

This job description outlines the key features of the role, including its main responsibilities and the skills/experience needed for effective performance. It is not meant to serve as an exhaustive or detailed list of every duty the job entails.