Group Marketing Manager at GSM Group

Lead the development and execution of the group’s marketing strategy to drive brand growth, market share, and revenue across all business clusters.

Key Responsibilities

1. Develop and implement integrated marketing strategies aligned with business objectives.
2. Conduct market research and competitor analysis to identify growth opportunities.
3. Ensure consistent brand positioning across all channels and oversee brand campaigns.
4. Drive digital marketing initiatives including search engine optimization and marketing, social media platforms, and content marketing.
5. Prepare and manage marketing budgets, ensuring ROI on campaigns.
6. Lead and mentor the marketing team and foster collaboration with other departments.
7. Track and report marketing performance to senior leadership and optimize campaigns based on insights.

Skills & Qualifications

1. Bachelor’s degree in marketing, Business Administration, or related field (Master’s degree is an added advantage).
2. Proven experience in developing and executing marketing strategies across multiple channels preferably in FMCG.
3. Strong leadership and team management skills.
4. Excellent communication, analytical, and problem-solving abilities.
5. Proficiency in digital marketing tools and platforms.
6. Ability to manage budgets and deliver measurable ROI.

Experience

Minimum of 5 years of progressive experience in marketing leadership roles. Candidates with experience in multiple industries such as Manufacturing, Trading, and Logistics will have an added advantage.