Marketing Manager at Axian Group Tanzania

We are recruiting

Axian open innovation & fintech marketing manager

Bachelor degree in marketing, marketing communication, business administration or any other related fields.

5 to 7 years' experience in marketing position in fmcg marketing with proven brand management.

Location: Dar es salaam, Tanzania.

Your profile

• Sense of method and organization;
• Strong sense of organization, planning, and attention to detail;
• Excellent analytical and problem-solving abilities;
• Proficient in marketing tools, digital platforms, and office automation systems;
• Solid experience in marketing campaign management, brand positioning, and customer engagement strategies;
• Comprehensive knowledge of market research, consumer behavior, and competitive analysis;
• Proven leadership and team management skills with the ability to oversee multiple campaigns and projects;
• Ability to work under pressure while maintaining creativity and effectiveness;
• Strong initiative and decision-making capabilities;
• Excellent oral and written communication skills;
• Fluency in english (french is an added advantage).

Your challenges

• Understand strategic recommendations, take charge of the major stages of the communication policy envisaged;
• Develop and execute marketing strategies to drive brand awareness, customer acquisition, and revenue growth;
• Plan, manage, and optimize marketing campaigns across digital and offline channels;
• Oversee brand positioning, messaging, and consistency across all platforms;
• Conduct market research and analyze trends to identify opportunities and improve marketing performance;
• Collaborate closely with sales, operations, and product teams to align marketing initiatives with business goals;
• Track marketing kpis, measure campaign effectiveness, and implement data-driven improvements;
• Manage marketing budgets and ensure cost-effective use of resources;
• Identify risks and opportunities within the market and adjust strategies accordingly;
• Prepare and present marketing performance reports to senior management;
• Lead, mentor, and motivate the marketing team to achieve targets and uphold brand standards.

If this description fits you, grow with us.