Trade Marketing Manager at AzamPesa Tanzania

Responsible for positively influencing sales drivers to deliver Azampesa's volume growth ambitions. This role involves building brand awareness, developing marketing plans, leading customer engagement, and aligning campaigns to business goals to help realize the company vision.

Qualifications:

A bachelor's degree in Business, Finance, or a related field is required. Membership in relevant professional bodies and certifications in marketing or sales are an added advantage.

Skills & Experience:

Minimum 5 years in sales and marketing, preferably in telecom or banking. Strong leadership, branding, and trade marketing experience required. Self-motivated, analytical, and experienced in mobile money market dynamics.

Responsibilities

Brand Strategy & Campaign Execution:

Develop and implement integrated marketing plans, branding initiatives, and creative campaigns in collaboration with internal teams and agencies. Ensure brand messaging consistency across print, digital, and social media channels.

Customer & Market Engagement:

Build relationships with customers, manage social media engagement, organize events, and monitor brand performance across regions. Act as a brand champion while gathering feedback for ongoing improvements.

Retail Activation & Trade Visibility:

Plan and execute trade marketing strategies including merchandising, promotions, and retail execution standards (ODVs). Supervise agencies, manage distribution of promotional materials, and ensure brand presence in retail outlets.

Sales Alignment & Reporting:

Work closely with sales teams to set clear KPIs, coach teams on branding goals, and align trade marketing plans with business objectives. Monitor performance and generate reports to track campaign impact and sales growth.

DEADLINE: 18th JUL 2025

CLICK the link below for CV submission