Digital and Performance Marketing Manager at Yas Tanzania

DIGITAL AND PERFORMANCE MARKETING MANAGER

Location: Dar es Salaam

Educational Requirements

• Bachelor Degree in Marketing & Communication, Business administration or related field.

Experience Requirements

• 3–7+ years in digital and performance marketing, preferably in digital-first and fast paced businesses.

Core Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with overall brand and business objectives.
• Drive digital acquisition, activation, retention, and monetization goals across all paid, organic, and owned channels.
• Plan and oversee monthly and quarterly campaigns, defining clear KPIs, channel mix, and funnel priorities.
• Manage performance marketing across Google, Meta, and other platforms to maximize ROI and achieve growth targets.
• Monitor and optimize campaign performance through data-driven decisions, A/B testing, and cost efficiency measures.
• Ensure accurate tracking and attribution across web, app, and paid media using GA4, MMPs, pixels, and event tracking systems.
• Build and maintain performance dashboards, delivering actionable weekly and monthly reports on digital KPIs.
• Optimize the entire digital funnel—awareness to retention—by identifying drop-off points and improving user experience.
• Collaborate with creative teams to ensure paid and organic content aligns with brand strategy and performance insights.
• Lead agency relationships through regular reviews, feedback, and accountability to KPIs, timelines, and quality standards.
• Train internal teams on performance marketing best practices and develop SOPs, playbooks, and process documentation.
• Stay updated on new digital trends, tools, and platform innovations to continually enhance strategy and execution.

Core Competencies

• Data-driven and business-minded.
• Brand Minded and Creative.
• Curious, experimental and adaptive.
• Clear communicator.
• Strong leader and collaborative team player.
• Results-oriented and accountable.

Application Deadline

• Apply before February 3, 2026.