Digital Marketing Officer at AtoZ Group Tanzania

Job Title: Digital Marketing Officer

Location: Arusha, Tanzania

Employment Type: Full-time

Reports to: Digital Marketing Manager

Job Summary

• We are seeking a highly motivated and creative Digital Marketing Officer with a diploma or degree in Computer
• Science, ICT, or related fields. The ideal candidate will have strong skills in digital marketing, content creation, and IT
• support, with the ability to manage online platforms, design marketing materials, and execute digital campaigns.
• Candidates must own a laptop and be comfortable working in a dynamic and fast-paced environment.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns across social media, email, and web platforms.
• Design and produce creative content, including graphics, videos, and animations for marketing purposes.
• Manage and update the company website, ensuring fresh, engaging, and SEO-friendly content.
• Monitor, analyze, and report on campaign performance using analytics tools.
• Provide basic ICT support including hardware/software troubleshooting when necessary.
• Collaborate with internal teams to ensure consistent brand messaging and strategy.
• Engage with online audiences, respond to inquiries, and build strong digital communities.
• Maintain an up-to-date knowledge of digital marketing trends and best practices.

Qualifications & Skills

• Diploma or Degree in Computer Science, ICT, Digital Marketing, or related field.
• Proficiency in digital marketing tools (Google Ads, Facebook Ads, SEO tools, etc.).
• Strong design skills using Adobe Suite, Canva, or similar tools.
• Knowledge of website design, content management systems, and basic coding (HTML/CSS preferred).
• Good photography and videography skills are an added advantage.
• Excellent communication skills in English and Swahili.
• Strong organizational and multitasking abilities.
• Must own a personal laptop and be tech-savvy.

Preferred Experience

• At least 1–2 years of work experience in digital marketing, communications, or ICT.
• Experience managing corporate social media accounts.
• Basic knowledge of branding, content strategy, and public engagement.