Marketing Specialist at City Squares Tanzania

City Squares is a Saudi Arabia-based company specializing in Public Relations and Communication services for both local and international businesses. With over 15 years of experience, the company offers exceptional business establishment and post-incorporation support services. City Squares operates regionally with branches in Egypt and the Sultanate of Oman, reflecting its commitment to delivering innovative and industry-leading solutions. The company is dedicated to helping clients achieve success in a competitive and evolving market landscape.

We are looking for a results-driven Marketing Specialist with strong expertise in social media management to plan, execute, and optimize our digital presence across multiple platforms. The ideal candidate will have a proven track record of growing online communities, increasing engagement, and driving measurable business outcomes through strategic content and campaigns.

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with business and brand objectives
• Manage day-to-day social media activities across platforms (Facebook, Instagram, X, LinkedIn, TikTok, YouTube, etc.)
• Plan, create, and publish high-quality content (text, visuals, short-form video) tailored to local and regional audiences
• Monitor, analyze, and report on performance metrics (reach, engagement, conversions, ROI)
• Manage paid social media campaigns, including budgeting, targeting, A/B testing, and optimization
• Collaborate with internal teams and external partners to ensure consistent brand messaging
• Stay up to date with social media trends, platform updates, and digital marketing best practices
• Engage with online communities, respond to comments and messages, and manage brand reputation
• Support broader marketing initiatives such as campaigns, events, and product launches

Required Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5+ years of professional experience in marketing with a strong focus on social media management
• Proven experience managing brand accounts and campaigns in the Tanzanian market
• Strong understanding of content strategy, audience targeting, and social media analytics
• Hands-on experience with social media management and analytics tools (e.g., Meta Business Suite, Google Analytics)
• Excellent written and verbal communication skills in Swahili and English
• Creative mindset with strong attention to detail and storytelling skills
• Ability to manage multiple projects and meet deadlines in a fast-paced environment