Social Media Officer

Job Title: Social Media Officer

About Us: MBUTABI GROUP LTD is a dynamic and innovative Wholesale Import and Export company committed to offering quality goods and services. We are looking for a creative and skilled Social Media Officer to join our team and play a crucial role in enhancing our online presence and engagement.

Responsibilities:

1. Content Creation:
   • Develop engaging and creative content for various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok.
   • Collaborate with the marketing team to align content with overall marketing strategies and goals.
2. Social Media Management:
   • Manage and monitor social media accounts, ensuring timely responses to comments, messages, and mentions.
   • Implement and maintain a social media content calendar to ensure consistent posting and coverage.
3. Audience Engagement:
   • Foster meaningful connections with our audience through active engagement and community building.
   • Analyze and leverage social media insights to identify trends, track performance, and optimize content.
4. Campaign Coordination:
   • Plan and execute social media campaigns to support product launches, events, and promotional activities.
   • Collaborate with cross-functional teams to ensure cohesive messaging across all channels.
5. Brand Advocacy:
   • Identify and engage with brand advocates and influencers to amplify our brand reach and awareness.
   • Cultivate and nurture relationships with influencers and brand ambassadors.
6. Monitoring Trends:
   • Stay up-to-date with industry trends, social media best practices, and emerging platforms.
   • Propose and implement innovative ideas to keep our social media strategy fresh and effective.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven 3-5 years experience in managing social media platforms for a brand or organization.
• Strong understanding of social media algorithms and analytics tools.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box.
• Familiarity with graphic design tools and video editing software is a plus.