Specialist, Marketing and Student Recruitment at Aga Khan University

The Specialist, Marketing and Student Recruitment will be responsible for planning, implementing, and evaluating marketing strategies to support the School of Nursing and Midwifery (SONAM). This role enhances engagement with prospective students, partners, and stakeholders, and leads efforts in student recruitment, alumni engagement, and the coordination of Continuing Professional Development (CPD) programs. The Specialist will also ensure alignment with AKU’s institutional goals while leveraging market trends and data-driven insights to maximize recruitment outcomes.

Position Responsibilities

• Develop and implement student recruitment strategies across all levels and modalities in close collaboration with SONAM Management, Strategic Communications, and Academic Registrar.
• Plan and execute marketing campaigns and outreach activities targeting prospective students, alumni, healthcare institutions, and academic partners.
• Conduct ongoing market research to assess student preferences, emerging trends, and competitor offerings to inform marketing strategy.
• Coordinate and represent SONAM at recruitment events, open days, career fairs, school visits, and conferences across Tanzania.
• Organize and deliver recruitment-related events including workshops, applicant visit days, and campus tours, ensuring all logistics are in place.
• Develop targeted marketing content, including brochures, digital media posts, and presentations to effectively communicate SONAM programs.
• Provide timely, clear, and accurate information to prospective students and parents regarding admissions, scholarships, deadlines, and the application process.
• Track and follow up with applicants throughout the admissions pipeline to ensure timely application completion and maximize conversion rates.
• Maintain and grow relationships with SONAM alumni to support recruitment and knowledge-sharing initiatives.
• Lead coordination of CPD activities: oversee course planning, budget development, material preparation, scheduling, and faculty support.
• Ensure quality assurance and continuous improvement of CPD programs, including implementation of SOPs and periodic evaluations.
• Collaborate with internal and external stakeholders to promote CPD offerings and secure enterprise opportunities.
• Produce weekly/monthly recruitment reports and analysis of marketing effectiveness, providing recommendations for campaign optimization.
• Maintain accurate records and data on recruitment and CPD activities, including attendance, feedback, and application tracking.
• Ensure compliance with AKU’s mission, vision, and strategic direction in all marketing and recruitment efforts.

Professional Skills, Qualifications, and Experience

• Bachelor’s degree in marketing or a related field; master’s degree is an added advantage.
• 3–5 years of relevant work experience in marketing, with proven success in stakeholder engagement and client relationship management.
• Strong proficiency in Microsoft Office Suite and digital/social media tools.
• Excellent organizational, communication, and interpersonal skills.
• Demonstrated creativity, attention to detail, and commercial awareness.
• Ability to work collaboratively and meet deadlines under pressure.