HORECA Sales Supervisor at Red Gold Tanzania

We are looking for a dynamic HORECA Sales Supervisor to lead and grow our presence in the Hotels, Restaurants, and Catering sector. This role is central to expanding RedGold’s footprint in the foodservice industry through strategic sales execution, relationship management, and team leadership. The ideal candidate will develop and manage key client relationships, optimize sales performance, and ensure strong market coverage while driving product visibility and revenue growth. If you have experience in FMCG, hospitality sales, and a passion for results, we want to hear from you.

Purpose of the Role: The HORECA Supervisor is responsible for driving sales and business

growth within the Hotels, Restaurants, and Catering (HORECA) sector. This

role involves developing and managing relationships with key hospitality

clients, ensuring product availability, executing sales and marketing

strategies, and expanding RedGold’s footprint in the foodservice industry.

Responsibilities

1. Sales & Business Development Related

• Develop and execute sales strategies to drive revenue growth in the

HORECA sector.

• Identify and establish relationships with key decision-makers in hotels,

restaurants, catering businesses, and institutional clients.

• Ensure strong market coverage and actively seek out new sales

opportunities.

• Achieve sales targets and profitability goals for the assigned territory.
• Negotiate contracts, pricing, and promotional agreements with clients.
• Develop and submit a monthly list of tasks and goals, ensuring all

sales objectives align with business strategy.

• Visit retailers and supermarkets and cordinate merchendisers to

ensure product visibility and display.

2. Customer Relationship Management

• Build and maintain strong, long-term partnerships with HORECA

clients.

• Provide product knowledge and recommendations to enhance

client satisfaction.

• Address customer queries, concerns, and complaints in a timely

and effective manner.

• Monitor customer needs and market trends to offer tailored

solutions.

3. Sales Target Monitoring & Performance Optimization

• Set and monitor daily, weekly, monthly, and annual sales targets

for the HORECA team.

• Track team performance and provide coaching, motivation, and

strategic guidance to improve sales efficiency.

• Identify slow-moving SKUs and develop targeted sales strategies to

increase their uptake.

• Work closely with marketing and supply chain teams to push the

entire product range, ensuring balanced sales across all categories.

• Work with the Head of Sales department to identify focus products

and ensure effective promotion and execution of strategies to

increase sales.

• Analyze sales reports and market data to adjust strategies as

needed.

4. Market Intelligence & Competitive Analysis

• Conduct market research to identify growth opportunities within the

HORECA segment.

• Track competitor activities, pricing, and promotional strategies to

adjust sales tactics accordingly.

• Provide regular reports and insights to management on market trends

and sales performance.

• Stay updated with industry trends, customer complaints, and new

emerging sales avenues or technologies.

• Track and personally visit all key customers on a monthly basis to

ensure customer satisfaction, timely deliveries and effective service.

5. Sales Team Leadership & Performance Management

• Build, train, and motivate a high-performing sales and

merchendising team.

• Define KPI’s, KRA’s, and performance metrics for the sales team

and conduct periodic reviews.

• Take corrective action against underperforming team members

and develop improvement plans.

• Manage credit recovery processes in coordination with Accounts

Department and take corrective actions where necessary to ensure

recovery of bad debts.

6. Operational Excellence

• Coordinate with the supply chain and logistics teams to ensure

timely order fulfilment.

• Ensure proper execution of trade marketing initiatives and product

visibility in client locations.

• Monitor stock levels and sales performance to optimize inventory

management.

• Monitor all in-store promotion and trade festival activations to

ensure company objectives and goals are being met.

Qualifications

• Bachelor’s degree in Business Administration, Sales, Marketing, or a

related field.

• Additional certification in Sales & Marketing or Hospitality

Management is a plus.

• 3+ years of experience in sales, account management, or business

development in the FMCG, food, or hospitality industry.

• Strong network and experience working with HORECA clients (hotels,

restaurants, caterers).

Generic Skills:

• Strong sales and negotiation skills with the ability to close deals.
• Excellent communication and interpersonal skills to manage client relationships.
• Market knowledge and business acumen in the food and beverage industry.
• Analytical mindset to track performance and suggest improvements.
• Self-driven, proactive, and results-oriented with the ability to work independently.

Additional Requirements:

• Willingness to travel within assigned regions.
• Proficiency in Microsoft Office, CRM tools, and sales tracking software.
• Ability to work flexible hours, including weekends if required.
• Good command of written and oral English and Kiswahili.