Assistant Marketing Manager at Group MFI Tanzania

Organization: Group MFI
Position: Assistant Marketing Manager
Brand Tagline: enable. transform.

WE ARE HIRING

The Assistant Marketing Manager will play a key role in developing and executing marketing strategies that build brand awareness, drive engagement, and generate business growth across Africa. This role is ideal for someone with a learning mindset who thrives in a fast-paced, multi-country environment and is eager to make a tangible impact.

KEY RESPONSIBILITIES

Marketing Strategy, Brand Development & Management

• Support the development and execution of marketing strategies aligned with business objectives.
• Ensure brand consistency across all marketing and communication touchpoints.
• Maintain the brand look and feel for quality and consistency for all physical assets.
• Work closely with country teams to adapt and localize marketing initiatives for diverse markets across Africa.

Content Development & Digital Marketing

• Get involved in management of content creation for physical and digital brand assets.
• Execute video marketing initiatives, including client testimonials, case studies, and product education content.

Market Research & Performance Analytics

• Conduct market research and competitive analysis to identify growth opportunities.
• Track and report on key marketing performance metrics to optimize campaigns and enhance ROI.
• Provide strategic recommendations based on data-driven insights.

Event Management & Partner Engagement

• Plan, coordinate, and execute corporate and partner events and exhibitions, ensuring impactful brand representation.
• Oversee and execute all event logistics, including invitations, setup and branding, and post-event communications.

Communications & Public Relations

• Act as a key liaison between internal teams, external stakeholders, and media partners.
• Manage development of internal marketing communications, including newsletters and key business updates.
• Support PR initiatives and corporate storytelling to enhance MFI’s industry presence.

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of marketing experience, preferably in a B2B or technology-driven industry.
• Proven expertise in digital marketing, content creation, and event management.
• Strong project management and stakeholder engagement skills.
• Experience working across multi-country markets in Africa is an advantage.

PREFERRED SKILLS & COMPETENCIES

• Strategic yet hands-on and able to execute marketing initiatives with precision and in a timely manner.
• Strong storytelling skills with a knack for creating compelling content.
• Excellent understanding of digital marketing trends, analytics, and automation tools.
• Experience in marketing operations, video marketing, and brand storytelling.
• French language skills is an added advantage, especially for North & West Africa engagement.

WHY JOIN GROUP MFI?

• Be part of a fast-growing pan-African organization with international exposure.
• Collaborate with global technology leaders and drive high-impact marketing campaigns.
• Gain hands-on experience in modern marketing strategies, B2B storytelling, and digital engagement.
• Work in an innovative, fast-paced environment with significant opportunities for growth and career advancement.

If you are a dynamic marketing professional who thrives on strategy and execution, the company would like to hear from you.

APPLICATION DETAILS
Send your CV and cover letter to:
[email protected]

Subject: Assistant Marketing Manager Application

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