Brand Experience Manager at KCB Bank Tanzania

KCB BANK IS HIRING

Job Title: Brand Experience Manager Job Category: Management Locations: Tanzania, United Republic of Job Schedule: Full time Job Identification: 5414

Key Responsibilities

• Develop and implement comprehensive brand experience strategies that align with KCB Bank brand objectives and enhance customer satisfaction.
• Conduct effective consumer research and insights that reveal both hidden and unhidden customer insights on the brand positioning.
• Establish brand experience metrics and key performance indicators to measure impact and effectiveness.
• Develop, maintain, and enforce the brand style guide to ensure consistent application across all platforms and touchpoints.
• Ensure all marketing activities, including events and market activations, embed the desired brand identity and experience, and comply with brand standards.
• Coordinate employee brand advocacy initiatives that align internal stakeholders with the brand’s values and messaging.
• Build and manage an effective management information system for capturing insights and lessons learned from brand building initiatives for continuous improvement.
• Develop and pitch integrated brand campaign proposals, including live, experiential, and digital media campaigns.
• Ensure that all events and activations adhere to brand standards, policies, and implementation guidelines.
• Develop partnerships budget forecasts based on pre-agreed deliverables; while adhering to budgets, reputational risks (security, accidents etc.) by engaging widely and building in mitigations.
• Identify, develop and manage deep community partnerships with philanthropic organisation groups and corporate sponsorships.

Daily Responsibilities

• Track and monitor progress against Brand Experience Strategy.
• Partner engagements – agency, Brand teams etc.
• Budget management and review.
• Event schedule planning.
• Reporting on events and documenting learnings.

Minimum Position Qualification Requirements

Academic & Professional

• Education: Bachelor’s degree in Marketing, Advertising or any related field (Required).
• Professional Course: Branding, Corporate Sponsorship Activations Strategy and any related certifications (Added Advantage).
• Master’s degree: MBA (Added Advantage).

Experience

• Total Minimum No of Years’ Experience Required: 4.

Job Info

• Posting Date: 02/20/2026, 01:37 PM.
• Apply Before: 03/07/2026, 12:00 AM.