Senior Marketing Manager at KCB Bank Tanzania

Location: Tanzania

Job Category: Management

Job Type: Full Time

Job ID: 5419

Application Deadline: 26 June 2026

Key Responsibilities

• Oversee and lead the execution of a comprehensive Brand Plan strategy developed in collaboration with business and non-business units, ensuring alignment with the bank’s brand strategy, marketing policies, and procedures.
• Leverage market insights and trends to drive business growth.
• Lead the commercialization of new products and services, including product launches, pricing strategies, and promotional activities to maximize sales and market penetration.
• Work closely with product owners to develop responsive systems and tools for marketing the bank’s products and services.
• Ensure proper application of brand usage guidelines and marketing policies across all products and services while maintaining consistency and addressing local market needs.
• Provide expert support in developing effective marketing strategies for both business and non-business functions.
• Utilize data-driven insights and performance metrics to evaluate marketing effectiveness and optimize return on investment (ROI).
• Develop metrics and dashboards to measure the impact of marketing activities on business performance.
• Build and maintain relationships with key stakeholders, including marketing agencies, ensuring the delivery of innovative media plans and creative materials aligned with brand values and customer needs.
• Manage the marketing budget effectively.
• Provide leadership, mentorship, and direction to the marketing team while promoting a collaborative and high-performance culture.

Daily Responsibilities

• Manage all marketing, advertising, and promotional activities.
• Oversee promotional materials and ensure effective distribution.
• Strengthen and enhance the corporate brand through various advertising channels, including digital media, radio, billboards, direct marketing, and branding initiatives.
• Manage and clearly communicate product positioning, messaging, promotional goals, and marketing strategies.
• Coordinate with design houses, printers, and agencies to ensure all communication materials comply with established brand guidelines.
• Manage marketing expenditure and provide tracking reports, including reconciliation with finance on payments and procurement processes such as LPO issuance.

Minimum Qualifications

Education

• Bachelor’s Degree in Marketing (Required).

Professional Qualifications

• Marketing certification such as CIM or other related certification (Added Advantage).
• Master’s Degree in Business Administration (Added Advantage).

Experience Requirements

• Marketing – Minimum 4 years (Essential).
• Brand Management – Minimum 4 years (Essential).
• Marketing Campaigns – Minimum 4 years (Essential).
• Market Research and Analytics – Minimum 4 years (Essential).
• Digital Marketing – Minimum 3 years (Essential).
• Budget Management – Minimum 3 years (Essential).
• Marketing Communication – Minimum 3 years (Essential).
• Sustainability Planning – Minimum 1 year (Desirable).

Key Skills and Competencies

• Strong brand management and strategic marketing skills.
• Experience in product commercialization and market penetration strategies.
• Strong analytical and data-driven decision-making abilities.
• Budget management and financial tracking skills.
• Excellent stakeholder and agency management skills.
• Strong leadership, coaching, and team development capabilities.
• Excellent communication and presentation skills.