Marketing Director at Meridianbet Tanzania

Meridianbet Tanzania is part of a global sports betting company focused on delivering an enjoyable, secure and fair betting and gaming experience. The company offers a vast range of options, including over 12,000 live sports betting events, hundreds of thousands of live betting markets and millions of betting opportunities every month. Its software is recognized as one of the most certified sports betting platforms worldwide, supporting advanced and reliable operations. Meridianbet is committed to socially responsible gaming and competitive odds on sporting events, with services available through meridianbet.co.tz.

Role Description The Marketing Director at Meridianbet Tanzania will lead the development and execution of marketing strategies to drive Brand growth, Customer acquisition and Retention in the Tanzanian market. This full-time, on-site role based in Dar es Salaam involves overseeing integrated marketing campaigns, managing budgets and coordinating with sales and operations to align marketing efforts with business objectives. The role includes supervising the marketing team, directing market research initiatives and analyzing performance data to optimize campaigns and promotions. The Marketing Director will collaborate with internal and external stakeholders, ensure brand consistency across all channels and support the implementation of responsible gaming communications.

KEY RENSPONSIBILITIES

• Develop and execute the company's overall marketing and branding strategy.
• Build and maintain partnerships with television stations, radio stations, newspapers, and other media houses for advertising and promotional campaigns.
• Plan and oversee marketing campaigns across traditional and digital media platforms.
• Increase company brand awareness and customer acquisition through innovative marketing initiatives.
• Develop strategies to promote Meridianbet products, campaigns, events, and promotions.
• Monitor and evaluate campaign performance using marketing analytics and engagement metrics.
• Prepare regular reports on campaign performance, return on investment (ROI), customer reach, and engagement.
• Manage the company's presence across social media platforms and ensure consistent brand messaging.
• Identify new marketing opportunities, sponsorships, and strategic partnerships.
• Coordinate public relations activities and maintain positive relationships with media stakeholders.
• Manage the marketing budget and ensure cost-effective campaign execution.
• Conduct market research and competitor analysis to identify industry trends and opportunities.
• Lead and mentor the marketing team to achieve departmental objectives.
• Collaborate with Operations, Retail, Online, Digital Marketing, Customer Support and other departments to ensure successful execution of marketing initiatives.
• Organize Promotional events, Product launches, Sponsorships and community engagement activities.
• Ensure all marketing activities comply with company policies and applicable regulatory requirements.

QUALIFICATIONS & EXPERIENCE

• Bachelor's degree in Marketing, Business Administration, Communications, Public Relations or a related field.
• A Master's degree is an added advantage.
• Minimum of 5 years experience in a senior marketing leadership role.
• Experience in the Betting, Gaming, Telecommunications, FMCG or Media industry will be an added advantage.
• Proven experience managing large-scale Marketing campaigns and Media partnerships.

REQUIRED SKILLS

• Excellent Leadership and people management skills.
• Strong Negotiation and Relationship-building abilities.
• Outstanding communication and presentation skills.
• Strong analytical and reporting skills.
• Experience with Digital marketing, Social media management and performance analytics.
• Creative thinking with a strong commercial mindset.
• Ability to work under pressure and meet deadlines.
• Excellent project management and organizational skills.

If you meet the above requirements and interested in this exciting opportunity, please send your application letter and RESUME combined in one PDF document no later than 31st August 2026 to

[email protected] .Only shortlisted candidates will be contacted.