Head of Marketing at Selcom Tanzania

Company: Selcom Paytech Ltd

Location: Dar es Salaam, Tanzania

Type: Full-time | Senior Leadership Role

Selcom is Tanzania’s premier fintech and digital payments leader, championing financial inclusion and enabling seamless digital transactions across the region. As we scale our operations, we seek a strategic, technology-driven, and execution-focused Head of Marketing to lead our marketing vision, elevate Selcom and its brands, and drive growth on a national, regional, and global scale.

KEY RESPONSIBILITIES

Tech-First Marketing Leadership

• Develop and execute innovative, data-driven marketing strategies tailored to the fintech, digital banking, e-commerce and payments ecosystems.
• Leverage advanced analytics and technology to optimize campaign performance and customer acquisition.Positioning & Product-Market Fit
• Create compelling, customer-centric narratives to position Selcom’s digital financial services for maximum market adoption and resonance.
• Conduct market research to identify emerging trends and ensure alignment with customer needs and competitive landscapes.Brand Building
• Elevate Selcom and its sub-brands to achieve household name status in
• Tanzania and establish recognition as a leading fintech player across Africa and globally.
• Develop and implement cohesive brand strategies that enhance visibility, credibility, and trust.Growth & Distribution
• Design and deploy hybrid distribution strategies combining Fast-Moving
• Consumer Goods (FMCG) principles with digital-first, viral growth tactics to accelerate user adoption.
• Optimize customer acquisition funnels and retention strategies to drive scalable growth.Media & Public Relation• Cultivate and maintain strong relationships with local and international media, regulators, government entities, clients, and fintech communities to amplify Selcom’s presence.• Represent Selcom in high-profile industry forums and events to enhance brand authority.Reputation Management• Oversee crisis communication strategies, ensuring proactive management of public perception and stakeholder trust.• Develop and implement robust PR frameworks to maintain a positive brand image across diverse audiences.Team Leadership• Build, mentor, and lead a high-performing marketing team to execute impactful campaigns that drive awareness, adoption, and customer loyalty.
• Foster a culture of creativity, accountability, and collaboration within the marketing function.

What we’re looking for

• Tech-First Mindset: A forward thinking leader with a passion for leveraging technology to disrupt and innovate within the fintech sector
• Industry Expertise: Deep knowledge of digital banking, payments, and financial services, with a proven track record of achieving strong product-market fit.
• Local Influence: Established relationships with Tanzanian media, business communities, and regulatory bodies, with a nuanced understanding of the local market.
• Leadership & Autonomy: A self-driven leader who thrives in autonomous environments, takes ownership of deliverables, and consistently delivers results.
• Growth Expertise: Proven experience in blending FMCG-style distribution with digital marketing strategies to achieve viral growth and measurable outcomes.
• Brand Architect: Demonstrated success in building and scaling brands to achieve national recognition and international credibility.
• Team Management: Expertise in leading diverse teams, managing external agencies, and collaborating with cross-functional stakeholders to achieve business objectives.
• Communication Skills: Exceptional verbal, written, and negotiation skills, with proficiency in modern PR, digital marketing, and stakeholder engagement strategies.

WHY JOIN SELCOM?

• Lead Fintech Innovation: Be at the forefront of Tanzania’s financial technology transformation, driving meaningful impact through cutting-edge solutions.

• Shape a Market Leader: Lead marketing for one of Africa’s most innovative fintech companies, with the opportunity to shape a globally recognized brand.

HOW TO APPLY

Please submit your CV and a concise cover letter to

[email protected] with the subject line “Application – Head of Marketing” by September 22, 2025. Applications will be reviewed on a rolling basis, and only shortlisted candidates will be contacted.

Join Selcom and lead the charge in transforming the future of fintech in Africa and beyond.

Solve Real Problems: Work with a passionate, mission-driven team to address real-world challenges through technology and financial inclusion.

Career Growth: Join a dynamic, fast-growing organization with opportunities to influence strategy at the highest levels.