Retail Sales Manager at AB InBev Tanzania

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

The key purpose of this role is to guide Sales teams to provide market-driven, differentiated service that builds sustainable competitiveness within clearly identified segments, achieving growth in volumes sold, growth in market share, and increased competitiveness.

Key Roles and Responsibilities:

• Develop strategic business plans
• Compile quarterly operational sales plan in relation to the 3 year business plan
• Develop an annual time and territory management plan
• Determine annual budget requirements
• Provide customers service excellence
• Provide merchandising and signage support
• Implement national, regional and ad hoc promotional activity
• Implement customer call frequency
• Establish sound business relationships
• Develop tailored service packages
• Achieve predetermined sales volume and market share targets
• Leverage sales information services
• Monitor retail liquor pricing
• Maintain product quality
• Comply with ABINBEV credit policy
• Conduct SEC evaluations
• Manage Human Resources
• Develop employees
• Manage IR climate
• Apply personnel function

Key Attributes and Competencies:

• Good interpersonal skills
• Excellent negotiating skills
• Ability to work long hours and under pressure
• Team participation and good leadership skills

Minimum Requirements:

• Bachelor’s degree in Business, Marketing, Sales, or related field; advanced qualifications preferred.
• At least 3-5 years’ experience in sales management, preferably in FMCG or beverage sectors.
• Proven success in developing and executing sales strategies and managing budgets.
• Strong customer focus with experience in delivering tailored service and building relationships.
• Skilled in implementing promotions, merchandising, and leveraging sales data.
• Knowledge of relevant compliance (e.g., ABINBEV credit policy) and retail pricing.
• Experience in managing and developing sales teams and handling employee relations.
• Excellent interpersonal, negotiation, leadership skills, and ability to work under pressure.

Additional Information:

• Band: VII

ABInBev is an equal opportunity employer, and all appointments will be made in line with ABInBev employment equity plan and talent requirements

The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short listing.