Specialist Market Research at CRDB Bank Tanzania

Reporting Line

MANAGER MARKET RESEARCH AND INSIGHT

Location

Tanzania Head Office

Department

DEPARTMENT OF RETAIL BANKING

Number of openings

1

Job Purpose

Market Research Specialist is responsible for the design, execution, and management of market research studies that generate reliable data on customers, markets, competitors, and products. The role focuses on research rigor, methodology, data integrity, and analysis, providing high‑quality inputs that enable informed decision‑making across product, digital, marketing, and strategy teams.

Principle Responsibilities

• Execute market research initiatives to support gap analysis and identify improvement areas across existing and newly launched products, services, and features.
• Conduct research to assess customer adoption, satisfaction, usage patterns, and value realization.
• Support pre‑ and post‑launch research for new products and digital features.
• Design research studies and experiments aligned to defined objectives and hypotheses.
• Select and apply appropriate research methodologies, including surveys, focus groups, mystery shopping, interviews, and Net Promoter Score (NPS) studies.
• Ensure research instruments are well designed, unbiased, and methodologically sound.
• Collect, clean and analyse quantitative and qualitative research data with accuracy and integrity.
• Analyse research datasets to identify trends, patterns, correlations, and emerging signals.
• Validate assumptions and highlight anomalies or unexpected results for further investigation.
• Conduct competitor benchmarking on pricing, service standards, customer propositions, and digital platform capabilities.
• Support monitoring of industry, consumer, fintech, and regulatory trends through structured research inputs.
• Ensure all research activities comply with internal brand standards, ethical research practices, and data privacy and protection regulations.
• Maintain proper documentation of research methodologies, datasets, and outputs to support audit and governance requirements.

Qualifications Required

• Bachelors degree in Statistics, Actuarial science, Economics, Marketing, Business, Finance, or a related field.
• Minimum of 3 years of experience in market research, data analytics, business intelligence, or related research roles.
• Experience within the financial services industry, digital business environment, fintech sector, or a market research agency is an added advantage.
• Demonstrated experience in designing, planning, and executing market research studies using quantitative and qualitative research methodologies.
• Proficiency in data analysis, statistical interpretation, and translating research findings into actionable business recommendations.
• Strong understanding of customer research, market intelligence, competitor analysis, and consumer behavior analytics.
• Knowledge of digital business models, emerging market trends, and innovation in financial services.
• Strong report writing, research documentation, presentation, and stakeholder communication skills.

CRDB Commitment

CRDB Bank is dedicated to upholding Sustainability and ESG practices and encourage applicants who share this commitment. The Bank also promotes an inclusive workplace, hence applications from women and individual with disabilities are encouraged.

It is important to note that CRDB Bank does not charge any fees for the application or recruitment process, and any requests for payment should be disregarded as they do not represent the bank’s practices.

Only Shortlisted Candidates will be Contacted.

Deadline

2026-10-13

Employment Terms

PERMANENT