Head of Marketing and Digital at Newtan Insurance Tanzania

Job Summary

The Head of Marketing & Digital will provide strategic and operational leadership for the company's marketing, brand, communications and digital activities. The role is expected to position the company’s strongly in the market, increase brand visibility, support customer acquisition and retention, and use digital channels to contribute to sustainable business growth.

Key Responsibilities

• Develop and implement the Marketing and Digital strategy aligned with business objectives.
• Lead brand management, marketing campaigns and corporate communications.
• Drive digital marketing, social media and content development.
• Conduct market research and customer insights to support business decisions.
• Manage marketing budgets and monitor campaign effectiveness and ROI.
• Work closely with Sales and other departments to support business growth.
• Strengthen customer experience and digital engagement.
• Lead, develop and manage the Marketing & Digital team.

• Monitor and report on marketing KPIs and performance to management.
• Develop initiatives to increase market penetration and strengthen the company's competitive position.
• Ensure consistency of corporate identity across branches, digital platforms, advertising materials and other customer touchpoints.
• Develop campaigns that strengthen brand awareness and reputation.
• Develop campaigns that strengthen brand awareness and reputation
• Develop and implement the company's Digital Marketing Strategy.
• Identify opportunities to use technology and digital channels to improve customer engagement.
• Develop marketing materials, corporate messages, campaigns and promotional content.
• Ensure the corporate communications are professional, consistent and aligned with the company's objectives
• Support product development and business teams with customer and market insights.

Minimum Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing or a related discipline.
• A relevant master’s degree or professional qualification would be an added advantage.

• Strong knowledge of modern marketing and digital marketing practices.
• Strong analytical and decision-making skills.

• Good communication and interpersonal skills.

The position requires substantial relevant experience, particularly in:

• Marketing strategy.
• Brand management.
• Digital marketing.
• Corporate communications.
• Market research.
• Campaign management.
• Customer engagement.

Key Competencies

• Strategics thinking
• Strong communication skills
• Analytical and commercial mindset
• Creativity and innovation
• Digital and social media expertise
• Customer-focused approach
• Ability to manage campaigns and measure results
• Leadership and team building skills

Technical Skills

• Digital marketing
• Social media management
• Marketing analytics
• Brand management
• Content development
• Campaign management
• Market research

Personal Skills

• Creativity
• Innovation
• Excellent communication
• Results orientation
• Customer focus
• Ability to work under pressure