Partnership & Experiential Marketing Specialist at Yas Tanzania

Company: Mixx by Yas
Location: Dar es Salaam
Job Function: Partnership & Experiential Marketing
Application Deadline: September 14, 2026

CORE RESPONSIBILITIES

• Develop and execute sponsorship strategies aligned with brand and commercial objectives.
• Evaluate sponsorship opportunities, prepare business cases, negotiate agreements and manage sponsorship contracts.
• Maintain sponsorship records and ensure compliance with contractual obligations and entitlements.
• Identify, negotiate and manage strategic partnerships that support business growth and brand visibility.
• Build strong partner relationships and coordinate partnership reviews, renewals and performance evaluations.
• Plan and execute sponsorship activations across digital, retail, agent, merchant and customer channels.
• Coordinate internal teams and external stakeholders to ensure successful delivery of sponsorship and partnership initiatives.
• Lead the planning and execution of corporate events, product launches, exhibitions, roadshows and stakeholder engagements.
• Manage event logistics, suppliers, branding, permits, budgets and operational requirements.
• Oversee sponsorship, partnership and event budgets while ensuring compliance with procurement and governance requirements.
• Monitor performance, measure return on investment and prepare post-event and sponsorship evaluation reports.
• Serve as the key liaison for stakeholders, support executive engagements and perform additional duties assigned by the Brand & Communication Manager.

QUALIFICATIONS & EXPERIENCE

• Bachelor's degree in Marketing, Business Administration, Communications, Event Management, Public Relations, or a related field.
• Minimum of 3 to 5 years' experience in sponsorship management, partnership marketing, brand activations, corporate events, or experiential marketing.

CORE COMPETENCIES

• Strong commercial acumen with the ability to evaluate sponsorship value and negotiate favourable commercial agreements.
• Proven experience managing budgets, forecasting and measuring return on investment.
• Excellent project management and event execution capabilities.
• Strong negotiation, relationship management and stakeholder engagement skills.
• Operational excellence with the ability to manage multiple concurrent events and activations.
• Deep understanding of integrated marketing communications, including ATL, BTL and PR.
• Strong understanding of Tanzanian sponsorship, events and regulatory environments.
• Excellent writing, briefing, presentation and communication skills in English and Swahili.
• Analytical mindset with the ability to translate event and activation performance into actionable business insights.

WORKING AT MIXX BY YAS

At Mixx, diversity is considered a source of strength. When candidates have equal skills, female applicants are encouraged, and the company actively works to create a fair, inclusive and stimulating professional environment for everyone.

Joining Mixx by Yas means becoming part of a fintech company belonging to the AXIAN Group, a pan-African player operating in five African countries.

You will be working in a fast-growing fintech company driven by a culture of innovation, agility and impact. Its young, passionate and ambitious teams are shaping the financial services of tomorrow every day.

HOW TO APPLY

If this description corresponds to you, grow with Mixx by Yas by applying before September 14, 2026.