Super App Specialist at Yas Tanzania

Bachelor's degree in Business, Marketing, Computer science, Information Technology or related field.

2-3 years of experience in digital marketing, user support, or app-related roles, with a focus on executing tasks, experience in implementing marketing or CVM campaigns ideally for mobile apps or digital platforms.

CORE RESPONSIBILITIES

• Execute user acquisition campaigns across digital, social, and traditional channels.
• Implement engagement strategies (push notifications, rewards, gamification, loyalty programs).
• Run BTL, ATL, and CVM activities to boost adoption and user stickiness.
• Support marketing efforts with campaign materials, event execution, and social media content.
• Collect and analyze user data from analytics tools to inform decisions.
• Monitor market trends and compile competitive insights.
• Identify and escalate adoption or engagement challenges.
• Collaborate cross-functionally on Super App projects and timelines.
• Support mini app integration and testing to ensure smooth functionality.
• Assist in resolving technical, design, and experience.
• Recommend and implement UI/UX enhancements for better navigation and usability.
• Promote features like gamification and personalization to position the app as a lifestyle platform.
• Ensure accessibility features for all user segment.
• Deploy marketing campaigns (ads, activations, events) to drive visibility.
• Run educational and CVM initiatives (tutorials, demos, targeted comms) to boost adoption.
• Manage content distribution across platforms for consistent messaging.
• Support iterative testing and feature optimization based on feedback.
• Execute enhancements to improve user journey and app performance.

CORE COMPETENCIES

• Proficiency with analytics tools (e.g., Google Analytics, Excel, SQL, etc.) to track and report user data.
• Familiarity with mobile app ecosystems (iOS, Android) and basic testing processes.
• Basic knowledge of content management or digital marketing platforms for campaign execution.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a cross-functional team.

If this description corresponds to you, grow with us by applying before June 23, 2025